I second the 50% rate. Probably 35% if you have some other competition
other than satellite. At either one of those rates, you should have enough
neighbor referrals that anything other than a yard sign would be a waste.

On Wed, Apr 15, 2020 at 6:36 AM Matt Hoppes <
mattli...@rivervalleyinternet.net> wrote:

> We see about 50% take rate even when we are the only option.
>
> > On Apr 15, 2020, at 6:26 AM, Mark Radabaugh <m...@amplex.net> wrote:
> >
> > I’m thinking around 85%.   Some depends on your market.   We have a few
> areas where I think about 5% of the housing is abandoned.  Take another 10%
> that are not interested.  There is an older population that just isn’t
> interested or that their needs are met by iPads and cellular.
> >
> > That 85% number seems consistent for us on both wireless and fiber
> routes.
> >
> > Mark
> >
> >> On Apr 15, 2020, at 12:29 AM, Steve Jones <thatoneguyst...@gmail.com>
> wrote:
> >>
> >> What percentage of rural customers would you all consider saturated?
> >>
> >> I have access to some new datasets and it disturbing. It's good
> disturbing, but unanticipated.
> >>
> >> May be bad.
> >>
> >> Is there a rural percentage of capture that is considered saturated as
> a standard? 100 percent is what we all want. But there are customers who
> dont want, or simply cannot afford internet access. There has to be some
> numbers out there.
> >>
> >> I doubt government numbers count, since government is dumb. Where does
> a simpleton such as myself go to find out what is considered saturated?
> >>
> >> Say I touch 1000 households. What is the percentage of capture that
> marketing is no longer recommended? If I have 500 of them, I'd think that's
> pretty good, maybe even saturated between lack of need, want, or ability
> and offset by whatever percentage per terrain would be co sided
> unservicable. I'd assume my midwest flatlands unservicable would be
> different than Johnny paychecks Arkansas hills unservicable.
> >>
> >> These numbers have to be somewhere
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