Hello Bryan, Yes, I gathered that that's what you were asking, and I was trying to indicate (with a bid of hedging) that I believe that's the case-- whenever there's a non-zero proxyMaxCpc I believe that means that proxy bidding is in effect. That's certainly what the documentation implies:
http://code.google.com/intl/en/apis/adwords/docs/developer/Keyword.html#proxyMaxCpc I just wanted to make it clear that while it looks to be the case now, there's always the risk of some hypothetical new feature being rolled out on the AdWords web page that, say, is designed to set proxy bids for you, but only on the first two weeks of the month. If you opted into a feature like that, I couldn't say for certain how it would be represented in the data returned from the AdWords API. In any case, testing on your end with a dummy campaign is always a good idea. Cheers, -Jeff Posnick, AdWords API Team On Jan 8, 1:45 pm, bryanjj <brya...@gmail.com> wrote: > Jeff, > > I think my previous question was confusing, let me re-phrase: If we > retrieve a keyword from the API and there is a non-zero proxyMaxCpc, > does this always mean that the maxCpc will be ignored and the proxy > bid will be used instead? Or can there be a non-zero proxyMaxCpc > which is ignored for whatever reason? > > We're basically looking for a definitive setting to tell us when our > maxCpc is being overwritten. > > Hopefully that made things clearer. If you're not sure I will just > run some tests on my end to get an idea of how this works. > > Thanks, > Bryan > > On Jan 8, 8:36 am, AdWords API Advisor <adwordsapiadvi...@google.com> > wrote: > > > Hello Bryan, > > > The only time I've ever seen the proxy bid values set is if Google is > > modifying bids on your behalf--usually via the Budget Optimizer > > option, but we learned that Position Preferences will cause this to > > happen as well. In those situations you would not expect the normal > > CPC settings on a given keyword to be in effect (and I'd like to say > > that the maxCpc would always be set to 0). > > > I wish I could give you an authoritative statement that that's the > > way it is and will always be, but the truth of the matter is that the > > AdWords web interface rolls out additional bidding options from time > > to time. The AdWords API should return *correct* data regardless of > > what's done on the web interface, but the data might sometimes be > > unexpected (like we're seeing with Position Preferences and the proxy > > settings). > > > Cheers, > > -Jeff Posnick, AdWords API Team > > > On Jan 7, 8:28 pm, bryanjj <brya...@gmail.com> wrote: > > > > Jeff, > > > > One more quick question about this I hope you can answer: > > > > If maxProxyCpc is non-zero, does that mean the proxy bid will always > > > be used? In other words, if campaign optimization, position > > > preference, etc. are all disabled, will maxProxyCpc = 0? > > > > Thanks, > > > Bryan > > > > On Jan 7, 12:59 pm, AdWords API Advisor <adwordsapiadvi...@google.com> > > > wrote: > > > > > Hello Bryan, > > > > > No, I don't think Position Preference settings are exposed via the > > > > AdWords API. I can't really say whether there are other AdWords > > > > account settings available via the web interface that will end up > > > > enabling proxy bidding--unfortunately (from the AdWords API > > > > perspective) there are a lot of new features that get rolled out on > > > > the web interface that might end up affecting your account in one > > > > interesting way or another, and it's somewhat outside the domain of > > > > the AdWords API world. > > > > > Cheers, > > > > -Jeff Posnick, AdWords API Team > > > > > On Jan 7, 2:42 pm, bryanjj <brya...@gmail.com> wrote: > > > > > > Jeff, thanks for investigating. Apparently the Position Preference is > > > > > not accessible through the API, but hopefully this will be added in > > > > > the future. I'm also curious what other settings will enable proxy > > > > > bidding. > > > > > > -Bryan > > > > > > On Jan 7, 7:59 am, AdWords API Advisor <adwordsapiadvi...@google.com> > > > > > wrote: > > > > > > > Hello Bryan, > > > > > > > It turns out that this behavior is due to having Position > > > > > > Preferences > > > > > > enabled for that campaign. Much like the Budget Optimizer, Position > > > > > > Preferences will modify bids on your behalf, and they will show up > > > > > > as > > > > > > proxy bids. > > > > > > > More information about Positions Preferences can be found at > > > > > > > http://adwords.google.com/support/bin/topic.py?topic=8335 > > > > > > > and your AdWords account representative could provide additional > > > > > > information as well. > > > > > > > Cheers, > > > > > > -Jeff Posnick, AdWords API Team > > > > > > > On Jan 6, 8:00 pm, bryanjj <brya...@gmail.com> wrote: > > > > > > > > Thanks Jeff, we really appreciate your help. > > > > > > > > -Bryan > > > > > > > > On Jan 6, 12:49 pm, AdWords API Advisor > > > > > > > <adwordsapiadvi...@google.com> > > > > > > > wrote: > > > > > > > > > Hello Bryan, > > > > > > > > > Thanks. I took a look at your account and I think there's > > > > > > > > something > > > > > > > > amiss on the AdWords level--the campaigns bids are being > > > > > > > > actively > > > > > > > > changed as if Budget Optimizer were enabled, but I don't see any > > > > > > > > indication that it is (and the AdWords web interface is > > > > > > > > displaying the > > > > > > > > bids as if they were just using the ad group default). > > > > > > > > > I'm going to escalate this internally to the appropriate folks > > > > > > > > on the > > > > > > > > AdWords side of things, as this is not API related. I'll let > > > > > > > > you know > > > > > > > > what I hear back. > > > > > > > > > Cheers, > > > > > > > > -Jeff Posnick, AdWords API Team > > > > > > > > > On Jan 6, 2:34 pm, bryanjj <brya...@gmail.com> wrote: > > > > > > > > > > Jeff, > > > > > > > > > > Thanks for the reply. I do not see any explanatory text next > > > > > > > > > to the > > > > > > > > > bids in the web interface. The ad group id is 750368836. > > > > > > > > > Any help > > > > > > > > > would be appreciated since we are still seeing this behavior. > > > > > > > > > > Thanks, > > > > > > > > > Bryan > > > > > > > > > > On Jan 5, 9:30 am, AdWords API Advisor > > > > > > > > > <adwordsapiadvi...@google.com> > > > > > > > > > wrote: > > > > > > > > > > > Hello Bryan, > > > > > > > > > > > What do you see when you look at the ad group and keywords > > > > > > > > > > in the > > > > > > > > > > AdWords web interface--is there any explanatory text next > > > > > > > > > > to the bids? > > > > > > > > > > What's the id of the ad group you're looking at? > > > > > > > > > > > Cheers, > > > > > > > > > > -Jeff Posnick, AdWords API Team > > > > > > > > > > > On Jan 2, 5:40 pm, bryanjj <brya...@gmail.com> wrote: > > > > > > > > > > > > Here is an interesting situation I hope someone can > > > > > > > > > > > explain: > > > > > > > > > > > > I have a campaign with the following > > > > > > > > > > > budgetOptimizerSettings: > > > > > > > > > > > enabled = false > > > > > > > > > > > bidCeiling = null > > > > > > > > > > > takeOnOptimizedBids = null > > > > > > > > > > > > This campaign contains a group with the following fields: > > > > > > > > > > > keywordMaxCpc = 5000000 > > > > > > > > > > > proxyKeywordMaxCpc = 5000000 > > > > > > > > > > > keywordMaxContentCpc = null > > > > > > > > > > > maxCpa = null > > > > > > > > > > > siteMaxCpc = null > > > > > > > > > > > siteMaxCpm = null > > > > > > > > > > > > This group contains a keyword with the following fields: > > > > > > > > > > > maxCpc = 0 > > > > > > > > > > > proxyMaxCpc = 4410000 > > > > > > > > > > > > According to our Google reports, we are bidding the proxy > > > > > > > > > > > bid for this > > > > > > > > > > > keyword: 4410000 > > > > > > > > > > > > Is there an explanation for this since Campaign optimizer > > > > > > > > > > > is > > > > > > > > > > > disabled? All of these values have been stable for at > > > > > > > > > > > least the past > > > > > > > > > > > few weeks. > > > > > > > > > > > > Thanks, > > > > > > > > > > > Bryan --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en -~----------~----~----~----~------~----~------~--~---
