Hello Bryan, The only time I've ever seen the proxy bid values set is if Google is modifying bids on your behalf--usually via the Budget Optimizer option, but we learned that Position Preferences will cause this to happen as well. In those situations you would not expect the normal CPC settings on a given keyword to be in effect (and I'd like to say that the maxCpc would always be set to 0).
I wish I could give you an authoritative statement that that's the way it is and will always be, but the truth of the matter is that the AdWords web interface rolls out additional bidding options from time to time. The AdWords API should return *correct* data regardless of what's done on the web interface, but the data might sometimes be unexpected (like we're seeing with Position Preferences and the proxy settings). Cheers, -Jeff Posnick, AdWords API Team On Jan 7, 8:28 pm, bryanjj <brya...@gmail.com> wrote: > Jeff, > > One more quick question about this I hope you can answer: > > If maxProxyCpc is non-zero, does that mean the proxy bid will always > be used? In other words, if campaign optimization, position > preference, etc. are all disabled, will maxProxyCpc = 0? > > Thanks, > Bryan > > On Jan 7, 12:59 pm, AdWords API Advisor <adwordsapiadvi...@google.com> > wrote: > > > Hello Bryan, > > > No, I don't think Position Preference settings are exposed via the > > AdWords API. I can't really say whether there are other AdWords > > account settings available via the web interface that will end up > > enabling proxy bidding--unfortunately (from the AdWords API > > perspective) there are a lot of new features that get rolled out on > > the web interface that might end up affecting your account in one > > interesting way or another, and it's somewhat outside the domain of > > the AdWords API world. > > > Cheers, > > -Jeff Posnick, AdWords API Team > > > On Jan 7, 2:42 pm, bryanjj <brya...@gmail.com> wrote: > > > > Jeff, thanks for investigating. Apparently the Position Preference is > > > not accessible through the API, but hopefully this will be added in > > > the future. I'm also curious what other settings will enable proxy > > > bidding. > > > > -Bryan > > > > On Jan 7, 7:59 am, AdWords API Advisor <adwordsapiadvi...@google.com> > > > wrote: > > > > > Hello Bryan, > > > > > It turns out that this behavior is due to having Position Preferences > > > > enabled for that campaign. Much like the Budget Optimizer, Position > > > > Preferences will modify bids on your behalf, and they will show up as > > > > proxy bids. > > > > > More information about Positions Preferences can be found at > > > > > http://adwords.google.com/support/bin/topic.py?topic=8335 > > > > > and your AdWords account representative could provide additional > > > > information as well. > > > > > Cheers, > > > > -Jeff Posnick, AdWords API Team > > > > > On Jan 6, 8:00 pm, bryanjj <brya...@gmail.com> wrote: > > > > > > Thanks Jeff, we really appreciate your help. > > > > > > -Bryan > > > > > > On Jan 6, 12:49 pm, AdWords API Advisor <adwordsapiadvi...@google.com> > > > > > wrote: > > > > > > > Hello Bryan, > > > > > > > Thanks. I took a look at your account and I think there's something > > > > > > amiss on the AdWords level--the campaigns bids are being actively > > > > > > changed as if Budget Optimizer were enabled, but I don't see any > > > > > > indication that it is (and the AdWords web interface is displaying > > > > > > the > > > > > > bids as if they were just using the ad group default). > > > > > > > I'm going to escalate this internally to the appropriate folks on > > > > > > the > > > > > > AdWords side of things, as this is not API related. I'll let you > > > > > > know > > > > > > what I hear back. > > > > > > > Cheers, > > > > > > -Jeff Posnick, AdWords API Team > > > > > > > On Jan 6, 2:34 pm, bryanjj <brya...@gmail.com> wrote: > > > > > > > > Jeff, > > > > > > > > Thanks for the reply. I do not see any explanatory text next to > > > > > > > the > > > > > > > bids in the web interface. The ad group id is 750368836. Any > > > > > > > help > > > > > > > would be appreciated since we are still seeing this behavior. > > > > > > > > Thanks, > > > > > > > Bryan > > > > > > > > On Jan 5, 9:30 am, AdWords API Advisor > > > > > > > <adwordsapiadvi...@google.com> > > > > > > > wrote: > > > > > > > > > Hello Bryan, > > > > > > > > > What do you see when you look at the ad group and keywords in > > > > > > > > the > > > > > > > > AdWords web interface--is there any explanatory text next to > > > > > > > > the bids? > > > > > > > > What's the id of the ad group you're looking at? > > > > > > > > > Cheers, > > > > > > > > -Jeff Posnick, AdWords API Team > > > > > > > > > On Jan 2, 5:40 pm, bryanjj <brya...@gmail.com> wrote: > > > > > > > > > > Here is an interesting situation I hope someone can explain: > > > > > > > > > > I have a campaign with the following budgetOptimizerSettings: > > > > > > > > > enabled = false > > > > > > > > > bidCeiling = null > > > > > > > > > takeOnOptimizedBids = null > > > > > > > > > > This campaign contains a group with the following fields: > > > > > > > > > keywordMaxCpc = 5000000 > > > > > > > > > proxyKeywordMaxCpc = 5000000 > > > > > > > > > keywordMaxContentCpc = null > > > > > > > > > maxCpa = null > > > > > > > > > siteMaxCpc = null > > > > > > > > > siteMaxCpm = null > > > > > > > > > > This group contains a keyword with the following fields: > > > > > > > > > maxCpc = 0 > > > > > > > > > proxyMaxCpc = 4410000 > > > > > > > > > > According to our Google reports, we are bidding the proxy bid > > > > > > > > > for this > > > > > > > > > keyword: 4410000 > > > > > > > > > > Is there an explanation for this since Campaign optimizer is > > > > > > > > > disabled? All of these values have been stable for at least > > > > > > > > > the past > > > > > > > > > few weeks. > > > > > > > > > > Thanks, > > > > > > > > > Bryan --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en -~----------~----~----~----~------~----~------~--~---
