Jeff, I think my previous question was confusing, let me re-phrase: If we retrieve a keyword from the API and there is a non-zero proxyMaxCpc, does this always mean that the maxCpc will be ignored and the proxy bid will be used instead? Or can there be a non-zero proxyMaxCpc which is ignored for whatever reason?
We're basically looking for a definitive setting to tell us when our maxCpc is being overwritten. Hopefully that made things clearer. If you're not sure I will just run some tests on my end to get an idea of how this works. Thanks, Bryan On Jan 8, 8:36 am, AdWords API Advisor <adwordsapiadvi...@google.com> wrote: > Hello Bryan, > > The only time I've ever seen the proxy bid values set is if Google is > modifying bids on your behalf--usually via the Budget Optimizer > option, but we learned that Position Preferences will cause this to > happen as well. In those situations you would not expect the normal > CPC settings on a given keyword to be in effect (and I'd like to say > that the maxCpc would always be set to 0). > > I wish I could give you an authoritative statement that that's the > way it is and will always be, but the truth of the matter is that the > AdWords web interface rolls out additional bidding options from time > to time. The AdWords API should return *correct* data regardless of > what's done on the web interface, but the data might sometimes be > unexpected (like we're seeing with Position Preferences and the proxy > settings). > > Cheers, > -Jeff Posnick, AdWords API Team > > On Jan 7, 8:28 pm, bryanjj <brya...@gmail.com> wrote: > > > Jeff, > > > One more quick question about this I hope you can answer: > > > If maxProxyCpc is non-zero, does that mean the proxy bid will always > > be used? In other words, if campaign optimization, position > > preference, etc. are all disabled, will maxProxyCpc = 0? > > > Thanks, > > Bryan > > > On Jan 7, 12:59 pm, AdWords API Advisor <adwordsapiadvi...@google.com> > > wrote: > > > > Hello Bryan, > > > > No, I don't think Position Preference settings are exposed via the > > > AdWords API. I can't really say whether there are other AdWords > > > account settings available via the web interface that will end up > > > enabling proxy bidding--unfortunately (from the AdWords API > > > perspective) there are a lot of new features that get rolled out on > > > the web interface that might end up affecting your account in one > > > interesting way or another, and it's somewhat outside the domain of > > > the AdWords API world. > > > > Cheers, > > > -Jeff Posnick, AdWords API Team > > > > On Jan 7, 2:42 pm, bryanjj <brya...@gmail.com> wrote: > > > > > Jeff, thanks for investigating. Apparently the Position Preference is > > > > not accessible through the API, but hopefully this will be added in > > > > the future. I'm also curious what other settings will enable proxy > > > > bidding. > > > > > -Bryan > > > > > On Jan 7, 7:59 am, AdWords API Advisor <adwordsapiadvi...@google.com> > > > > wrote: > > > > > > Hello Bryan, > > > > > > It turns out that this behavior is due to having Position Preferences > > > > > enabled for that campaign. Much like the Budget Optimizer, Position > > > > > Preferences will modify bids on your behalf, and they will show up as > > > > > proxy bids. > > > > > > More information about Positions Preferences can be found at > > > > > > http://adwords.google.com/support/bin/topic.py?topic=8335 > > > > > > and your AdWords account representative could provide additional > > > > > information as well. > > > > > > Cheers, > > > > > -Jeff Posnick, AdWords API Team > > > > > > On Jan 6, 8:00 pm, bryanjj <brya...@gmail.com> wrote: > > > > > > > Thanks Jeff, we really appreciate your help. > > > > > > > -Bryan > > > > > > > On Jan 6, 12:49 pm, AdWords API Advisor > > > > > > <adwordsapiadvi...@google.com> > > > > > > wrote: > > > > > > > > Hello Bryan, > > > > > > > > Thanks. I took a look at your account and I think there's > > > > > > > something > > > > > > > amiss on the AdWords level--the campaigns bids are being actively > > > > > > > changed as if Budget Optimizer were enabled, but I don't see any > > > > > > > indication that it is (and the AdWords web interface is > > > > > > > displaying the > > > > > > > bids as if they were just using the ad group default). > > > > > > > > I'm going to escalate this internally to the appropriate folks > > > > > > > on the > > > > > > > AdWords side of things, as this is not API related. I'll let you > > > > > > > know > > > > > > > what I hear back. > > > > > > > > Cheers, > > > > > > > -Jeff Posnick, AdWords API Team > > > > > > > > On Jan 6, 2:34 pm, bryanjj <brya...@gmail.com> wrote: > > > > > > > > > Jeff, > > > > > > > > > Thanks for the reply. I do not see any explanatory text next > > > > > > > > to the > > > > > > > > bids in the web interface. The ad group id is 750368836. Any > > > > > > > > help > > > > > > > > would be appreciated since we are still seeing this behavior. > > > > > > > > > Thanks, > > > > > > > > Bryan > > > > > > > > > On Jan 5, 9:30 am, AdWords API Advisor > > > > > > > > <adwordsapiadvi...@google.com> > > > > > > > > wrote: > > > > > > > > > > Hello Bryan, > > > > > > > > > > What do you see when you look at the ad group and keywords > > > > > > > > > in the > > > > > > > > > AdWords web interface--is there any explanatory text next to > > > > > > > > > the bids? > > > > > > > > > What's the id of the ad group you're looking at? > > > > > > > > > > Cheers, > > > > > > > > > -Jeff Posnick, AdWords API Team > > > > > > > > > > On Jan 2, 5:40 pm, bryanjj <brya...@gmail.com> wrote: > > > > > > > > > > > Here is an interesting situation I hope someone can explain: > > > > > > > > > > > I have a campaign with the following > > > > > > > > > > budgetOptimizerSettings: > > > > > > > > > > enabled = false > > > > > > > > > > bidCeiling = null > > > > > > > > > > takeOnOptimizedBids = null > > > > > > > > > > > This campaign contains a group with the following fields: > > > > > > > > > > keywordMaxCpc = 5000000 > > > > > > > > > > proxyKeywordMaxCpc = 5000000 > > > > > > > > > > keywordMaxContentCpc = null > > > > > > > > > > maxCpa = null > > > > > > > > > > siteMaxCpc = null > > > > > > > > > > siteMaxCpm = null > > > > > > > > > > > This group contains a keyword with the following fields: > > > > > > > > > > maxCpc = 0 > > > > > > > > > > proxyMaxCpc = 4410000 > > > > > > > > > > > According to our Google reports, we are bidding the proxy > > > > > > > > > > bid for this > > > > > > > > > > keyword: 4410000 > > > > > > > > > > > Is there an explanation for this since Campaign optimizer is > > > > > > > > > > disabled? All of these values have been stable for at > > > > > > > > > > least the past > > > > > > > > > > few weeks. > > > > > > > > > > > Thanks, > > > > > > > > > > Bryan --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en -~----------~----~----~----~------~----~------~--~---
