-----BEGIN PGP SIGNED MESSAGE----- Hash: SHA1 Hi,
* Joey Stanford: > Vid Ayer wrote: >> Should the Magazine strictly cater to new users only ? Maybe we could >> also include varied content for other "not-so-new-to-Ubuntu" readers >> viz. our *current Ubuntu-user* base. This will ensure a larger >> readership. My 2 paise. > Vid, > > I've made this same point on past IRC meetings and here on the list. I > personally believe the magazine should cater to everyone but there are > strong voices that it should be more of a marketing tool (hence our > group's involvement) over a communications tool. If you are intended the magazine to be attractive to existing Ubuntu users, be aware that you are duplicating almost exactly the purpose of the weekly newsletter. You need to have a careful think about this. This team's primary goal is to get people using Ubuntu, and as a result you've thought about doing a Magazine targetted at new users. However, in my (limited) magazine-reading experience, I've never actually seen a magazine that is targetted at a readerbase which wasn't already interested in the particular product/activity. So people buy Windows magazines because they are interested in Windows, fishing magazine because they are interested in fishing, and Ubuntu magazines because they are interested in Ubuntu. I would have thought that flyers or leaflets are more commonly used to promote a product. For that reason, my view is that a magazine is unlikely actually to be useful for attracting new Ubuntu users. It would be useful for news and tips for existing Ubuntu users. Which is EXACTLY the purpose of the Weekly Newsletter. In my opinion, much of the enthusiasm that is being poured into the Magazine could be better focused there, by making the newsletter attractive to different areas of the community, pretty, and so on. Bear in mind that these projects are both being driven by volunteers, and as such are limited in time. Focusing on small achievable targets is a great way to start. It strikes me that for the Ubuntu community, generating a weekly newsletter AND a magazine might be a bit heavy going: I think we should work on pooling resources to get the newsletter running really well. There are my 2 cents. Matt -----BEGIN PGP SIGNATURE----- Version: GnuPG v1.4.2.2 (GNU/Linux) Comment: Using GnuPG with Mozilla - http://enigmail.mozdev.org iD8DBQFEzddstSaF0w5rBv8RAoKRAJ0SEDcO8nCQF/8rklUxn96Q/yTWsQCfS8Ea CvzVleQvHDXznaeOzxQmgkM= =AYAA -----END PGP SIGNATURE----- -- ubuntu-marketing mailing list [email protected] https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
