Matthew Revell wrote:
I have little market research experience. I do have a few books,
though :) Tim Morris, who recently identified himself on the list as a
market research professional, may be able to offer some very useful
help here.
As a first stab at the question, I think the best thing would be to set
up and online survey using survey monkey (http://www.surveymonkey.com/)
or another similar product. We use survey monkey for simple quick and
dirty polls and it has easy reporting functions. Philosophically we
might get in trouble for using a "non-free" solution, but we could have
results right away. We could publicise the survey on the Fridge, the
forums and the mailing lists to push up n. I would imagine n=500
wouldn't be hard to achieve in a few days. My company has an account
with them, so we can cover the cost, though if n exceeds 1,000 it's 50c
a response!
It might make sense to widen the survey slightly to test more than just
"magazine" and get more general usage and attitudes.
Thoughts?
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