Hi Svein,
Thanks for the prompt response. I understand only too well the pricing problems for stuff like this, even though i am insulated from all that by being employed by the Uni (at least, till September next year). We had experience of this in the early days of the Composer's Desktop Project when the hardware costs were kept low by the need, based on a philosophical decision, to have the whole system's price below that of a reasonable piano, which meant we sold a reasonable number for the day (1986 was when it came out) - well over a hundred SoundStreamers (the hardware bridge between the Atari and the PCM701 audio interface) were sold. At the same time, our associates in the York Electronics Centre were marketing the first versions of a truly groundbreaking bit of software, Midigrid, written by a colleague from the Department of Electronics (Andy Hunt) (http://midigrid.fullpitcher.co.uk/moreaboutmg.html).

They priced the software based on a similar model to yours (and insisted on me developing a dongle which put up the costs even further) against the advice of those of us in the business (so to speak). The result - way lower sales than they estimated and that it deserved. The whole thing nearly disappeared altogether tho' it has survived in some niche markets. Hence my comment about "counter-productive".

On the question of with-height - I presume that, at the very least, the binaural out produces height?

On route outputs to audio channels, the problem is that it isn't just the channel ordering that matters, it's what speakers are connected where and if you have (say) a 5.1 rig, a stereo rig and an octagon sharing an audio interface and/or speakers, some kind of output matrix is pretty well essential.

UHJ - theoretical analysis/listening tests would be an interesting project!

   Dave

On Apr 1 2011, Svein Berge wrote:

Hello Dave,

Thanks for the feedback! I'll answer each comment separately. As a general comment, I should say that these products aim to be as useful as possible to as many users as possible while limiting the feature set to something that is easy to document, understand and support. The free player serves two purposes for me: To increase the general interest in B-format, but of course more importantly, as promotion for the plugin, where any income will come from. It was therefore absolutely necessary to strip it of enough features to make the upgrade worth the price for enough people.

1. lack of with-height surround playback

With-height surround has always been one of the big selling points of ambisonics, but not the only one. In my opinion, and I know opinions are divided, other features will be more popular among current recording engineers and sound designers. The plugin (but not the player) supports a limited set of 3d layouts with up to 8 loudspeakers. If there is enough interest to justify the time investment (remember: nobody other than users are paying for this) I might make specialized versions for 3d playback over large loudspeaker arrays, but the plugin is intended to appeal to the masses, where horizontal outweighs 3d by orders of magnitude.

2.  route outputs to audio channels

This might be a candidate for improvement. I will make a note of it. The player supports the three most common channel orders for 5.1. The plugin allows you to drag the loudspeakers around to change the channel order, and so has less use for it.

3. here's no option to play UHJ

I don't think the harpex algorithm works with UHJ, although no theoretical analysis has been done. I've listened to some UHJ recordings, and they _sounded_ nice, but I feel it would be disingenuous to advertise UHJ support if the theory does not support it. Anyone is free to experiment with UHJ-to-B converters in combination with Harpex-B of course.

4.  No loop or playlist mode on the player.

These are already noted as candidates for improvement.

5. counter-productively expensive (compared to Reaper or Plogue)

As you all know, the marginal cost of software is close to zero, everything is in the development. So, when you compare a specialized product to a mass-market product, it makes no logical sense to compare their feature set without at the same time dividing by the potential sales numbers. It should be noted that I am not paid by anyone to do this work, so the business model here is that the users must pay for all of the development. Since this plugin in practice requires the use of a soundfield-type microphone, which is not really a mass-market product, I don't expect to recoup any reasonable wage for the time spent on it. From a customer's point of view, the price should be considered in relation to the cost of all the other gear involved - the microphone, recorder, computer, daw etc and the relative value added by the plugin. I think it's a good deal, but don't expect much sympathy from academia.

Svein



On 1. april. 2011, at 10:43, Dave Malham wrote:

Yep, I've downloaded it too and it does look nice - I am _very_ envious of that display!

The following comments are on the free player. Aside from any worries I (and no doubt many of those who remember "active steering" quad decoders) have about any sort of active level/ position dependent processing, the current version has, as far as I am concerned, some limitations which rule out its use at present. The most serious of these is a lack of with-height surround playback (except, presumably, over phones). I mean, come on guys - this is the 21st century! The player also does not have any means (as far as I can see) to route outputs to audio channels (Windows version, not checked the OSX one yet). This is one of the big limitations of VLC which has stopped us pursuing that as the optimum cross platform player. There's no option to play UHJ...which is still important. No loop or playlist mode on the player.

Anyway, more next week when I have had a chance to get into our studio and try it out (if I can figure a way to route the signals)

   Dave Malham

PS - I think the full plugin is counter-productively expensive! I mean, come on - a plugin that costs more than many hosts that it might be used in like Reaper or Plogue and almost as much as the full Max/MSP/Jitter package, all of which have far more functionality and represent much higher investments in development time and resources. Fair enough (I suppose) for people who can afford to shell out for Protools - but for anyone else???


On 31/03/2011 17:15, Richard Dobson wrote:
On 31/03/2011 11:59, Svein Berge wrote:
.
In addition, there is a free B-format player application, which is
intended for playing back b-format material. Hopefully, this can make
some modest contribution on the popularity of b-format as a surround
sound format. The player is available for windows, osx and linux.



Hi, just downloaded it; plays very nicely, and looks great. One thing though - it looks like it is exclusively a decoder, i.e. treats any generic multi-channel file (.wav) as if it is BFormat, so it seems it can't double up as a general multi-channel soundfile player - which would be quite handy. Of course one reason for the AMB format was specifically to disambiguate plain m/c files from bformat ones, to make such operation easier.

Richard Dobson
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