I see this from 2 sides...

As a Riv customer... I like the old system better. Getting the once a year 
lump sum felt like a gift with substance. The new system feels like a 
quarter from grandma. I remember reading somewhere in one of the spiels 
about charitable contributions that donating $10,000 to one charity has 
significantly more value than donating $1 each to 10,000 charities. I feel 
like the same principal applies to the old v new rebate system. 

But I also see this as a guy who has worked at small business and as a 
former small business owner... and having visited Riv HQ. I don't believe 
this is some sort of scheme to pad anyone's salary. I have no doubt that 
Riv spends a lot of time financially treading water. Giving away a bunch of 
merchandise in the first quarter of every year under the old system can't 
be helpful. Spreading that dispursement out in small chunks throughout the 
year has got to be easier to absorb. 

I'd rather have the occasional $5-10 than have them discontinue the rebates 
all together. There are places I shop because they're cheap but my 
attraction to Riv goes beyond that. The rebate is gravy.      

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