Thanks.  This is the "human factors" engineering aspect, the "sales strategy"
part of the technology -- which has its own set of interesting challenges... 
And is also very important to achieving success "in the marketplace" -- a
marketplace of the mind, which is adoption and use (as opposed to actual
retail sales).

I find these challenges interesting, and I can tell you're absorbed by it as
well.  It doesn't have the relatively 'clean' deductive solution in the way
that engineering challenges like development of the Pharo language and
environment have; it's not like "writing a program to solve the problem"
(regardless of how hard that may be), because the problem is persuasion &
motivation of other people.  That's messy, imperfect, unpredictable, and
subject to a variety of strategies -- some of which will fail one day and
somehow inexplicably succeed the next.

My strategy on this is simple: Associate Smalltalk with something already
successful (or it the process of succeeding) in the marketplace.  Better if
it's something that is emerging unexpectedly, or "beating the odds" and the
proving the "expert" commentators wrong.  Even better if it's something that
was a big deal in the past, but has been largely forgotten, but now coming
"back in fashion".

The parallels between the two technologies (and their timing) is almost
uncanny...

Looking forward to that sequel, Richard!!  ;^)



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