Richard! Smalltalk is /the electric car of development systems/! You need to lead with an image of a *Tesla Model S*, not a Maserati!
What do most people associate with Italian sports cars? Expensive, impractical, temperamental, always in need of (expensive) maintenance, etc. Smalltalk is none of these things... Inexpensive, more practical than most people imagine, robust and resilient, minimal maintenance, etc. It's more like a trusty sports utility vehicle -- so maybe an image of a Tesla Model X (or Y) fits even better. Another way Smalltalk is like an e-car: Electric cars extremely popular when automobiles were new, fell out of favor, are today misunderstood by the majority, but are being "rediscovered" and found to better in almost every way compared to "what's popular" (ICE vehicles). Those who drive them just LOVE them, and so the stage is set for the rEVolution: the renaissance of electric cars. And so it is for Smalltalk. tl;dr: Smalltalk:e-cars::Pharo:Tesla -- Sent from: http://forum.world.st/Pharo-Smalltalk-Users-f1310670.html