I don't think it is intended to sell. I don't think anyone are into DSLR to make money in the short term.
ROFL. Then it must be a world-wide conspiracy to kill film. They will be giving away digicams until they see Kodak and Fuji crumbling. Oh, wait a minute, they are also giving away digicams... it's just one of those world-wide conspiracies with no point at all.
cheers, caveman