On Mon, 25 Oct 2021, Laura Atkins via mailop wrote:
On 25 Oct 2021, at 02:33, John R Levine via mailop <mailop@mailop.org> wrote:
List-Unsubscribe: <https://www.example.com/unsub/{token}>
List-Unsubscribe-Post: List-Unsubscribe=One-Click
I don't know which fools to blame; The client Costco, or their ESP
WhatCounts. Perhaps both.
Definitely both.
I don't work for or with WhatCounts, but I know who does, so I nudged them.
Considering that every message sent without working unsubscribe is a CAN SPAM
violation, I'd think some tooling to check that the link at least connects to a
server would be in order.
I don’t think a List-Unsub header is sufficient to comply with CAN SPAM.
Do you have better information from the FTC that suggests it does?
I would think that knowing you have a broken unsubscribe option and
demonstrably failing to address the issue would provide a case to
answer, but then I am not lawyer.
--
Andrew C. Aitchison Kendal, UK
and...@aitchison.me.uk
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