> On 25 Oct 2021, at 02:33, John R Levine via mailop <mailop@mailop.org> wrote:
> 
>>>> List-Unsubscribe: <https://www.example.com/unsub/{token}>
>>>> List-Unsubscribe-Post: List-Unsubscribe=One-Click
>>>> 
>>>> I don't know which fools to blame; The client Costco, or their ESP
>>>> WhatCounts.  Perhaps both.
>>> 
>>> Definitely both.
>> 
>> I don't work for or with WhatCounts, but I know who does, so I nudged them.
> 
> Considering that every message sent without working unsubscribe is a CAN SPAM 
> violation, I'd think some tooling to check that the link at least connects to 
> a server would be in order.

I don’t think a List-Unsub header is sufficient to comply with CAN SPAM. 

Do you have better information from the FTC that suggests it does?

laura 

-- 
Having an Email Crisis?  800 823-9674 

Laura Atkins
Word to the Wise
la...@wordtothewise.com
(650) 437-0741          

Email Delivery Blog: http://wordtothewise.com/blog      





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