>From memory, I believe the sender needs to explain the available mechanism for unsubscribe which must be internet-based and remain online for 30 days (likely some other rules as well, like no password requirements). So most senders have the traditional unsub at the bottom of the body and they have text that says, "Click here to unsubscribe." The unsub header should work for ease of use, but I don't think that can be the primary unsub mechanism because then the sender would have to describe how people can unsubscribe using it, and the user experience changes depending on the website/software where the mail is viewed.
J On Tue, Oct 26, 2021 at 11:12 AM Dave Crocker via mailop <mailop@mailop.org> wrote: > > > On 10/26/2021 9:56 AM, John Levine via mailop wrote: > > On the one hand, historically the opt-out has been in the body of the > message, but a whole > > lot of mail programs now recognize List-Unsubscribe and give you an > option in the frame of > > the message which is easier to recognize > > 1. But others do not > > 2. And many/most/all hide fields they don't recognize > > 3. Which means that while the information is in the message, it isn't > normally visible to some/many recipients. > > Which would seem to violate the intent of the requirement. > > d/ > _______________________________________________ > mailop mailing list > mailop@mailop.org > https://list.mailop.org/listinfo/mailop >
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