On Thu, Jul 23, 2020 at 1:09 AM Nick via mailop <mailop@mailop.org> wrote:
> On 2020-07-23 03:26 BST, Ted Hatfield via mailop wrote: > > It appears that to reach wide spread adoption of this protocol we're > going > > to be creating a new kind of certificate authority that is specific to > > trademarked images and logos. All so we can certify that the logo passes > > BIMI verification. > > Not just Mark Verifying Authorities but Dispute Resolution Agencies too. > They will want to get paid, no? A great way to make the world safe for > Big Internet and downgrade the rest. So BIMI looks to have a bright > future. Thanks again, Google! > If you had a workable idea for how to do this without a new authority and money changing hands, I'm sure everyone involved would love to hear about it. I'm not sure this would be better if only the large providers could come up with some fancy ML and web crawling to automate the validation, for example.... or used their large view and only applied it based on volume, reputation, and phishing score... which the smaller players can't duplicate either. OTOH, I'm sure everyone's worried about the similarities to extended validation certificates, and what level of benefit those ever provided over standard certs. It would be a good comparison for the likely cost of having a brand verified, though. Sure, it doesn't scale down to the smallest brand operators, but I'm not sure it qualifies as only "big internet" either. Would you do this for your personal domain? Why? Would you do this for the local flower shop? I mean, if it was cheap enough, but often they are just sending from their local isp or gmail.com account anyways, they haven't even upgraded to a full domain. Maybe this kind of thing would be included at the ESP level when you're sending a million messages, and it's no big deal at that point. How many brands are at that level, probably still 10s of thousands. Brandon
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