The standard appears to provide no protection whatsoever, but the specific 
implementation announced by Google relies on
CAs to "authenticate" the domains' logo. Seems like there should be a standard 
for that, too.

Matt

On 7/22/20 9:17 PM, Ted Hatfield via mailop wrote:
> 
> 
> On Wed, 22 Jul 2020, Marcel Becker via mailop wrote:
>> On Wed, Jul 22, 2020 at 5:27 PM Ted Hatfield <t...@io-tx.com> wrote:
>>
>>       Maybe this is a stupid question but
>>
>>
>> Excuse me, but: Re-read the Google announcement and https://bimigroup.org ;-)
>>
>>
>>
>>  
>>
>>
> 
> 
> I read the page at https://bimigroup.org/
> 
> The first statement to come up is:
> 
> 
> What is BIMI?
> 
> Brand Indicators for Message Identification or BIMI (pronounced: Bih-mee)
> is an emerging email specification that enables the use of brand-controlled 
> logos within supporting email clients. BIMI
> leverages the
> work an organization has put into deploying DMARC protection, by bringing
> brand logos to the customers inbox. For the brands logo to be displayed,
> the email must pass DMARC authentication checks, ensuring that the
> organizations domain has not been impersonated.
> 
> 
> How does enabling bimi keep someone from publishing their own dmarc, spf, and 
> dkim records and still impersonating your
> brand image?
> 
> Isn't it just a little disingenuous to promote this as a anti-phishing scheme 
> when all it does it add brand and logo
> marketing to a person's email.
> 
> 
> Ted
> 
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