All this BIMI thing seems to be only about increased pushing of big
companys' logos before people's eyes than to any fraud prevention.

If it were about fraud prevention, then instead of inventing something
completely new, the companies could use solution that is standard, already
available and widely supported - that is, digital signing of a message.

Many companies already do this for years. For example, I am always receiving
emails from my bank, phone operator, ISP, electricity provider etc.
digitally signed. When I open such a message, my email client (two different
ones, actually) prominently displays that the message is digitally signed by
<insert name here> and the signature is valid/invalid. Thus it's simple to
verify that the email is really from them. (You have of course to trust the
CA issuing the signing certificate - exactly as in the case of BIMI, where
you have to trust the CA as well; so protection level is no less).

But this can display only the company name, and not LOGO! So marketoids
don't like it, because they want company's logo pushed before people's eyes
as often as they could. It's sad that someone is pushing a solution that
adds no value to actual email communication on topics important and useful
for the recipient, but only to marketoids who want to send people more
useless marketing blah-blah junk. :(
-- 
Regards,
   Jaroslaw Rafa
   r...@rafa.eu.org
--
"In a million years, when kids go to school, they're gonna know: once there
was a Hushpuppy, and she lived with her daddy in the Bathtub."

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