On Wed, 2020-07-22 at 11:56 -0700, Marcel Becker via mailop wrote:
> 
> On Wed, Jul 22, 2020 at 11:35 AM Jim Popovitch via mailop <mailop@mailop.org> 
> wrote:
> > On Wed, 2020-07-22 at 14:49 +0200, Sidsel Jensen via mailop wrote:
> > > but if the effect is that it will drive up the adoption rate for DMARC 
> > > then I am clapping my hands.
> > 
> > "Once verified, the BIMI file tells the email service where to find the
> > sender’s logo and the email service pulls that logo into the inbox."
> > 
> > 
> > I don't think this is anything about DMARC, this is about inbox
> > tracking.
> 
> Um. No.
> 1: DMARC is required for BIMI. 

Good, DMARC is good, but we don't need yet another standard to get DKIM
and SPF into the wider use.

> 2: A proper setup will proxy and cache the logo. eg: for us all you can track 
> through BIMI is if our logo service is alive and well...

I hope you understand that most providers don't care if your logo
service is alive and well.  Surely we don't need a spec for that.

Whether you understand it or not, if a proxy or cache fetches your logo,
you can get very valuable data about inbox hit rate data, eg tracking.

-Jim P.




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