> On 19 Sep 2019, at 16:47, Michael Peddemors via mailop <mailop@mailop.org> > wrote: > > On 2019-09-19 8:35 a.m., Al Iverson via mailop wrote: >> Thus there are three categories of subscriber responses: >> - Clicked on unsub link or "no" button. Stop mailing. >> - Clicked on opt-in link or "yes" button. Continue mailing. >> - Did nothing. Send one reminder mail asking them again to opt-in in >> 7-10 days. After that, let them go. Stop mailing them. > > +1, and can we go even further? Confirmed double opt-in subscribers are MUCH > more valuable that single opt-in, you might even consider keeping all > confirmed double opt-in completely separate from other types of mailings, so > that that part of your service always has the highest reputation.
But you still need to pay attention to engagement with your confirmed subscribers. And reconfirming folks who confirmed 5 years ago but have not clicked on any link or opened anything or logged into your website in the previous 3 years is a good idea, no matter that they confirmed years ago. laura -- Having an Email Crisis? We can help! 800 823-9674 Laura Atkins Word to the Wise la...@wordtothewise.com (650) 437-0741 Email Delivery Blog: https://wordtothewise.com/blog
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