Damon said: > I have asked around and got a few opposing answers. Plain text vs. HTML, > images ok/images not-ok, Opt-out Link at top or bottom, send from > transactional IP vs. customer's 'regular' IP, CTA incentive for re-engaging > included or not.
You skipped the most important part. Send mail people want. What do you mean by engaging and why would you be sending re-engaging email and why does it need an opt-out link? ----- My personal opinion. I am probably not one of your typical users. I prefer plain text. I like appropriate pictures and graphs. I don't consider logos to be appropriate. I really hate blinky bouncy crap. I'm a privacy nut. I don't want you tracking my mail reading. If you think I'm not engaging because your web-bugs aren't working, you could ask me if I still want to be on your list. If I decide I don't want to be on your list, I will unsubscribe. If "re-engage" means invite me to get back on your list or some other list, I'm probably going to be annoyed by that sort of email. An opt-out link doesn't make any sense since I already unsubscribed. (And I don't opt-out from things I didn't opt-in to.) -- These are my opinions. I hate spam. _______________________________________________ mailop mailing list mailop@mailop.org https://chilli.nosignal.org/cgi-bin/mailman/listinfo/mailop
