On 2019-09-19 8:35 a.m., Al Iverson via mailop wrote:
Thus there are three categories of subscriber responses: - Clicked on unsub link or "no" button. Stop mailing. - Clicked on opt-in link or "yes" button. Continue mailing. - Did nothing. Send one reminder mail asking them again to opt-in in 7-10 days. After that, let them go. Stop mailing them.
+1, and can we go even further? Confirmed double opt-in subscribers are MUCH more valuable that single opt-in, you might even consider keeping all confirmed double opt-in completely separate from other types of mailings, so that that part of your service always has the highest reputation.
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