>My problem is more when it doesn't work, while it should. That’s not a problem, that’s our job description.
More seriously, as has been said before, the problem starts when the minimum set of rules to abide to isn’t enough to get the reputation to grow sufficiently. We have no issue with rules getting more strict, we just need to know if it’s “new rules” or if it’s “old rules gone haywire” Mathieu Bourdin De : mailop <mailop-boun...@mailop.org> De la part de Benjamin BILLON Envoyé : lundi 19 novembre 2018 12:13 À : Laura Atkins <la...@wordtothewise.com>; Michael Wise <michael.w...@microsoft.com> Cc : mailop <mailop@mailop.org> Objet : Re: [mailop] Spamcop IP blacklisted > Does this mean I can’t declare the Era of IP Reputation is over? No you can't, it has been explicitly said it's not over last month, in some meeting, by some major consumer provider. This isn't a problem from my point of view, IPs or domains, the idea is to have an overall good reputation. Behave, and it'll work. My problem is more when it doesn't work, while it should. -- Benjamin From: mailop <mailop-boun...@mailop.org<mailto:mailop-boun...@mailop.org>> On Behalf Of Laura Atkins Sent: lundi 19 novembre 2018 11:25 To: Michael Wise <michael.w...@microsoft.com<mailto:michael.w...@microsoft.com>> Cc: mailop <mailop@mailop.org<mailto:mailop@mailop.org>> Subject: Re: [mailop] Spamcop IP blacklisted On 16 Nov 2018, at 22:23, Michael Wise via mailop <mailop@mailop.org<mailto:mailop@mailop.org>> wrote: Per email, no, bad test. But if they keep not opening it, and others are reporting it as spam (or other things), and especially if there’s no clear unsubscribe link … Bad Things will happen to the reputation. Automatically in some places. Yup. That’s one of those things I find hard to explain conceptually. Signals can modify each other. Signal A is neutral to slightly negative, Signal B is slightly negative, Signal C is neutral. But Signal A + Signal B is A*B not A+B. In the presence of Signal A then Signal C because extremely negative. Signal A, B and C all being present is an immediate block. And I agree, the machine should notice things like, this sender has been sending traffic to this recipient, and occasionally they open it, and occasionally they click a link, and they don’t report it as spam… that should build the reputation for that sender/recipient. It works at some places. At other places their engine needs a bit of a tweak. And hopefully, if wouldn’t matter which IP they were sending from, as long as the domain validated. There are at least two major consumer providers where this is the case. There’s a third that puts more emphasis on IP reputation than the others. (Some bits of this email contain forward-dreaming statements and wishes…) Does this mean I can’t declare the Era of IP Reputation is over? There has been a pretty significant divergence in filters over the last few years and it’s making it challenging for folks to have one deliverability strategy that works for all ISPs. (It’s just gone10am here and I already have 3 different “thought piece” blog posts working) laura -- Having an Email Crisis? We can help! 800 823-9674 Laura Atkins Word to the Wise la...@wordtothewise.com<mailto:la...@wordtothewise.com> (650) 437-0741 Email Delivery Blog: https://wordtothewise.com/blog
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