On Fri, Nov 16, 2018 at 12:33 PM Benjamin BILLON <bbil...@splio.com> wrote:

> > if the email isn't opened, or there is no show of interest over the
> course of the past 3 - 6 months ... It's mailing malpractice
>
> . . .
>
> But there are also those emails that we receive and never read, but that
> we want to keep anyway. Bank statements. Order confirmation. That
> newsletter about woodworking tips.
>

Or ones where the subject line (and possibly initial text snippet) provides
all the necessary information to the recipient.

--Kurt
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