I, personally, am all for a discussion before making decisions. I can understand why some may be sick of the "logo" topic.

On 2/2/2012 1:50 PM, Tomasz Maciąg | Fuse Collective wrote:

I see one problem with that and I've already wrote that before. Apache Flex as a brand is not defined yet.

I thought we kind of did that as part of the original "RFP" for the logo contest; but I don't see the original RFP on the site but my email had this from an early draft:

[start quote]
INSPIRATION

While designing the logo, keep in mind what describes Flex:

- User Experience
- Ubiquity / Cross-platform
- Enterprise
- Community Driven
[end quote]

I assume it ended up in the final contest in a similar form. Apache Flex as a brand should stand for Good User Experience, Cross Platform Flexibility, Enterprise Stability, and Community Participation.

That is the context we gave to designers to help then design a logo. If we were to ask people to evaluate logo options; I would give people the same context.

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