https://www.google.com/search?q=Fedex+logo&hl=en&safe=off&client=firefox-a&hs=MjE&rls=org.mozilla:en-US:official&prmd=imvns&tbm=isch&tbo=u&source=univ&sa=X&ei=pYUUT5r2AsqR0QG5o9GwAw&ved=0CDQQsAQ&biw=1333&bih=873

 Here is it highlighted:
http://3.bp.blogspot.com/_LvQZma5Gfk8/TS1ie4j_6CI/AAAAAAAAAB0/n51kJ4himx0/s1600/fedex-logo.jpg

  Once you see it, you'll never not see it.


On 1/16/2012 2:46 PM, Dany Dhondt wrote:
Jeffry,

What logo do you mean? A search on FedEx logo didn't show me an arrow..

Dany


Op 16-jan.-2012, om 20:43 heeft Jeffry Houser het volgende geschreven:

  At some point; should someone say:

"Fedex already has an arrow in their logo between the E and the X and we should 
probably avoid using that same approach with Flex"

On 1/16/2012 2:36 PM, Dany Dhondt wrote:
Robert,

I agree with Jeffry concerning the arrow pointing down; + The rectangle logo 
needs some more simplifying to get a real icon look.

Concerning the logo variations you sent: the bottom logo in the second column, 
with the unaltered X and the arrow not cutting through the L is WAY BETTER I 
believe. The arrow is now stylized but still very recongnizable. The logo gets 
more 'icon' feel than before. This looks great.


Dany




Op 16-jan.-2012, om 20:23 heeft Robert Cesaric het volgende geschreven:

Dany, I uploaded the designs I as tinkering around with.  Take a look at the 
bottom logo in the second column:  
http://cesaric.com/apache/flex/Flex_Logo_Designs.png.  I think that's the 
variation you mentioned.  I didn't want to carpet bomb the contest with 
different versions so I forced myself to choose one.  I'm torn but if anyone 
else agrees on that variation, I'll be happy to change my submission.

I think a lot of us saw the implementation of using the capital 'F'&   'E" of 
FLEX as a way of blending the lettering and design together.  I wasn't opposed to a 
lowercase 'flex' but similar to Doug McCune's remark, I couldn't make it work in an 
enterprise way either.  Not that it can't be, I'm just not that good ;-)

Thanks for the input!!

-Rob

--
Jeffry Houser
Technical Entrepreneur
203-379-0773
--
http://www.flextras.com?c=104
UI Flex Components: Tested! Supported! Ready!
--
http://www.theflexshow.com
http://www.jeffryhouser.com
http://www.asktheflexpert.com
--
Part of the DotComIt Brain Trust




--
Jeffry Houser
Technical Entrepreneur
203-379-0773
--
http://www.flextras.com?c=104
UI Flex Components: Tested! Supported! Ready!
--
http://www.theflexshow.com
http://www.jeffryhouser.com
http://www.asktheflexpert.com
--
Part of the DotComIt Brain Trust

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