> > > A general remark: why does nobody try a variation with non-capitalized > type? flex instead of FLEX? >
I've thought about this a bit and tried some variations, but in my mind an all-lowercase "flex" usually feels very consumer, instead of enterprise. Salesforce has been able to get away with all lowercase, while still targeting enterprises, but I more often associate all lowercase typography with stuff like flickr, facebook, etc, which to me doesn't scream "enterprise".
