At some point; should someone say:
"Fedex already has an arrow in their logo between the E and the X and
we should probably avoid using that same approach with Flex"
On 1/16/2012 2:36 PM, Dany Dhondt wrote:
Robert,
I agree with Jeffry concerning the arrow pointing down; + The rectangle logo
needs some more simplifying to get a real icon look.
Concerning the logo variations you sent: the bottom logo in the second column,
with the unaltered X and the arrow not cutting through the L is WAY BETTER I
believe. The arrow is now stylized but still very recongnizable. The logo gets
more 'icon' feel than before. This looks great.
Dany
Op 16-jan.-2012, om 20:23 heeft Robert Cesaric het volgende geschreven:
Dany, I uploaded the designs I as tinkering around with. Take a look at the
bottom logo in the second column:
http://cesaric.com/apache/flex/Flex_Logo_Designs.png. I think that's the
variation you mentioned. I didn't want to carpet bomb the contest with
different versions so I forced myself to choose one. I'm torn but if anyone
else agrees on that variation, I'll be happy to change my submission.
I think a lot of us saw the implementation of using the capital 'F'& 'E" of
FLEX as a way of blending the lettering and design together. I wasn't opposed to a
lowercase 'flex' but similar to Doug McCune's remark, I couldn't make it work in an
enterprise way either. Not that it can't be, I'm just not that good ;-)
Thanks for the input!!
-Rob
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