Robert, I agree with Jeffry concerning the arrow pointing down; + The rectangle logo needs some more simplifying to get a real icon look.
Concerning the logo variations you sent: the bottom logo in the second column, with the unaltered X and the arrow not cutting through the L is WAY BETTER I believe. The arrow is now stylized but still very recongnizable. The logo gets more 'icon' feel than before. This looks great. Dany Op 16-jan.-2012, om 20:23 heeft Robert Cesaric het volgende geschreven: > Dany, I uploaded the designs I as tinkering around with. Take a look at the > bottom logo in the second column: > http://cesaric.com/apache/flex/Flex_Logo_Designs.png. I think that's the > variation you mentioned. I didn't want to carpet bomb the contest with > different versions so I forced myself to choose one. I'm torn but if anyone > else agrees on that variation, I'll be happy to change my submission. > > I think a lot of us saw the implementation of using the capital 'F' & 'E" of > FLEX as a way of blending the lettering and design together. I wasn't > opposed to a lowercase 'flex' but similar to Doug McCune's remark, I couldn't > make it work in an enterprise way either. Not that it can't be, I'm just not > that good ;-) > > Thanks for the input!! > > -Rob > > On Jan 16, 2012, at 1:48 PM, Dany Dhondt wrote: > >> I like this one very much! One of the best so far, IMHO >> >> A few remarks: >> - You face the same problem as Carlos Rovira: the arrow cuts through the L. >> You might solve this by just showing the feather on the left and the arrow >> starting from the E. I'd try that. >> - You modify the shape of the X, which disturbes the typography. Isn't it >> possible to leave the X and adapt the arrow? I'm a strong believer in 'don't >> disturb the type, designers have spent months to get it right'! >> >> A general remark: why does nobody try a variation with non-capitalized type? >> flex instead of FLEX? >> >> regards, >> >> Dany >> >> >> Op 16-jan.-2012, om 19:15 heeft Robert Cesaric het volgende geschreven: >> >>> Here's my stab at the logo. >>> >>> Preview: http://cesaric.com/apache/flex/logo.png >>> Source: http://cesaric.com/apache/flex/fireworks.zip >>> >>> Cheers, >>> >>> >>> Robert Cesaric >>> >>> >> >
