I'm sure no one will say that an R&D organization should be run the same
way as a production organization. Creation of a fancy new product depends
on a lot of things that don't line up with the way to run a production
line/factory floor, of course. The latter can lend itself to formalization;
the former, of course, cannot. That's why skunkworks and R&D departments
are run the way they're run - you can't really productize invention, you
can only invest in a wide portfolio of attempts and hope enough pan out to
justify the investment.

On Mon, Dec 21, 2015 at 12:41 PM, Atom Powers <atom.pow...@gmail.com> wrote:

>
> Thank you Yves, you describe what I term the "business culture" very well.
> A year ago I might have agreed with anybody who described this as the
> "only" way to run a business. Now I believe that it may not even be the
> best way.
>
> Where did Gmail come from? Or Amazon Mom, Google Glass, etc.? These
> products were not built to satisfy a specific need for a given life cycle;
> they were created because somebody thought that it would be cool to do that
> and then the business supported the experiment to build that product the
> best way that they could, without an immediate concern to whether that
> product would be profitable.
>
> Talk to anybody at Amazon and they will tell you that their driving goal
> is to build the best product for their customers. Not the most profitable
> product or the product that fills a niche, just the best product they can
> build. If you go to Google and say "we should build a router for X specific
> market segment" they will laugh you out the door; if you say "we should
> build a router because we can do it better than anybody else" then you have
> a new project to work on.
>
> Much of Drucker's work does apply to a "craft culture" and some of it
> blatantly doesn't, like managing top-down resource constraints. The
> Capabilities Maturity Model is generic enough that it could apply to either
> and it makes no mention of how or why a product is being developed.
>
> I'm interested in books and resources about working in and creating a
> bottom-up "craft culture" organization. Or in learning that I am now insane
> and need to spend some time in a padded room without Internet.
>
>
> On Mon, Dec 21, 2015 at 9:21 AM Yves Dorfsman <y...@zioup.com> wrote:
>
>> >     On Dec 21, 2015 9:51 AM, "Atom Powers" <atom.pow...@gmail.com
>> >     <mailto:atom.pow...@gmail.com>> wrote:
>> >
>> >         A business culture organization is one where you do work
>> because it is
>> >         profitable to do the work. You build products because you want
>> people
>> >         to buy those products. Examples: Comcast, Dell, Oracle, and
>> almost
>> >         everybody with publicly traded stock.
>> >
>> >         A craft culture organization is one where you do work because it
>> >         improves the product. You build products because you want to
>> build the
>> >         best thing. Examples: Amazon, Google, Lego, and often private
>> companies.
>> >
>>
>> On 2015-12-21 09:03, Atom Powers wrote:
>> > Of course business cultures try to make the best product they can (as
>> long as
>> > it is cost effective) and craft cultures try to make money (on the best
>> > products they can make). It isn't a black-and-white distinction. You
>> could
>> > probably also call this a top-down (business) vs bottom-up (craft)
>> culture.
>> >
>>
>> I don't buy this... To me craft resonate with Maturity Level 1 (※) you're
>> playing around, learning, with no care for cost nor efficiency. "Business"
>> resonate with Maturity Level 3 (※) and up with understanding of costs,
>> profit, long and short term goals etc... Yes there are people doing
>> "business" at each level of maturity, and some businesses move through
>> levels while other cater for different levels in different departments (eg:
>> R&D vs Production, startups vs established market).
>>
>> There is no such thing as "the" best product, products are design for a
>> specific need for a given life cycle. Everything real-world product is a
>> compromise (even mustard!). For example, what is "the best network switch"?
>> For people who don't need VLANs in their home, the 60$ one, for my own home
>> the 200$ one, but I hope my ISP is using the 3000$ one an has two of them.
>>
>>
>> ※ https://en.wikipedia.org/wiki/Capability_Maturity_Model#Levels
>>
>> --
>> http://yves.zioup.com
>> gpg: 4096R/32B0F416
>>
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> --
> Perfection is just a word I use occasionally with mustard.
> --Atom Powers--
>
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