Can we do something like this?

Two stage:  release and announce.

Release == put the 4.0 files into production on SourceForge, update
our download web page to serve 4.0 files by default.

Announce == go live with news on front page, header announcement on
every page (branding.mdtext), announcement email, blog post, social
media, new logo on website, etc.

For the Release part,  can we do that end-of-day today, say in a
couple of hours?

For the announcement part, this waits for the ASF press release to go
out tomorrow (Tuesday) at 6am New York time.

This will give us some time today to:

1) verify the downloads are working
2) add the correct download links to the NL pages.

-Rob

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