Graham wrote:
Do we convince our clients run with OOo
a) Because it is a great piece of software or
b) Because it's not Microsoft
I don't think that's what it's about. The origin of this thread was "how
do we get press attention? (a) make a purely factual report (b) add a
bit of controversy like 'OOo beats MS to ISO'"
This then diverted into whether Microsoft supporting ODF would help or
harm OOo.
So, no one touched the issue of how to convince clients. The closest we
got to was how to get more diggs. If I want to convince a client, I'd
first look at what the client's needs and motivations are. If I know
he's mainly interested in saving money, I'll focus on that. If I know
he's a Microsoft hater, I'd play on that.
However it cannot be OOo Marketing's position to try influence the
direction that our opposition should take,
Marketing's job is to do things that help OOo get more market share.
Saying that MS should support ISO standards seems like a good strategy.
It has the right level of controversy to get us in the mainstream news,
so at a minimum you can see it as a tool to get free publicity.
Certainly not as a first tier, but then I have a pathological objection
to mentioning a competitor in any upper level campaign, so that may be
just me.
But marketing that mentions a competitor gets more attention both from
the press and from readers. OOo vs MSO comparisons are a good strategy.
Cheers,
Daniel.
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