Cool. I am not really convinced by the total ~ 1 % of the "Trillions" movie where the scenery is mostly with Greg recorded apparently close to the place where he lives - in Austin Texas. Yeah I know - it sets the tone maybe and the music is a bit suggestive. But (at least when I look at it) it's more accidental and subconscious than intended IMHO and still can be reverted by conscious actions - for example re-cutting and re-posting the movie if it bothers people who are much more "into this" (which we BTW would have to do anyway if we want to change the logo as it is there through entire movie in the bottom-right corner).
And I think maybe the "de-association" might be the achievable interim step on the road to full rebranding. Or maybe we can treat it as an experiment that can be done in a short time without engaging multiple people and starting a machinery for decades-long rebranding process. The big risk with such huge projects to undertake is that they likely might get stalled in the "idea" stage when there will not be enough time, power, energy, will-power of people who would like to be engaged or it might be prolonged by procedural issues and "impossibilities". As much as I might emphasise with someone who is dead clear on "we have to go full on rebranding", the fact of life is that such huge efforts more often than not simply fail and eventually 0% of the goal is achieved. At the end we can deliberate a lot and have opinions, but if we can do something "faster" that gets us into the right direction, and if we can rather quickly verify the direction (and maybe running some verification, polls, reaching out after that to see if we achieved something). As much as I am fully for "disagree but engage" (my version of the saying), I am all for experimenting and trying to fix things incrementally (and seeing effect of it on the way) rather than venturing in to decades long effort when we do not even know if it's needed and whether maybe 90% of the effect can be achieved with 10% of the effort and time. I think "achievability" is a very important aspect of this discussion and I'd only appeal to the reason of people doing it (maybe including myself at some time) to be aware that going "full rebranding" is not the only option, and if the goal is to improve things, it might fail at "0%" stage if it is the only option considered. J. On Wed, May 4, 2022 at 4:17 PM me <m...@emangini.com> wrote: > Bertrand, this is fantastic. > > I’m more than happy to assist w/ a strategy, approach, prep and board > preso. > > Something that is worth mentioning up front is that whatever the outcome, > there are going to be protractors and detractors. Unanimous support is > challenging to achieve, and quite rare. Whatever the outcome, we have to be > prepared to “disagree and commit” (i.e. support the majority even if the > outcome isn’t specifically what we had hoped for). > > There are many possibilities from no change to wholesale rebranding (even > some we haven’t thought of). The cool thing about change is that as long as > we remain open to it, changes today don’t stop us from making more changes > tomorrow! > > > > From: Bertrand Delacretaz <bdelacre...@apache.org> > Reply: dev@community.apache.org <dev@community.apache.org> > Date: May 4, 2022 at 05:10:53 > To: dev <dev@community.apache.org> > Cc: Andrew Musselman <a...@apache.org> > Subject: Re: It’s time to change the name > > Hi, > > (Bcc people who have been active in the wiki page mentioned below) > > Le ven. 29 avr. 2022 à 16:14, Andrew Musselman <a...@apache.org> a écrit > : > > ...Can I propose an outreach to some Apache tribe governments so we can > open a > > dialog with them directly, and start to understand what their official > > experience of the ASF branding is?... > > I think that would be very useful, helping us hear from leaders who > have standing in the cause. > > Note that this was discussed earlier at [1] which has an initial list > of Apache Nations that could be contacted. Access restricted to ASF > members as the page contains contact information. > > If a team of ASF members wants to make this happen, I'm willing to > bring the topic to the Board and would support giving that team an > official status to help them do that outreach. > > Next step would be for you and other interested Members to form a team > and present their action plan to the Board. > > -Bertrand > > [1] > https://cwiki.apache.org/confluence/display/ASFP/Outreach+to+the+Apache+Nations > > > --------------------------------------------------------------------- > To unsubscribe, e-mail: dev-unsubscr...@community.apache.org > For additional commands, e-mail: dev-h...@community.apache.org > >
