Hi Gris

Thanks for wanting to contribute to this effort. Although Sally raised the 
initial idea,  I see this as something that will be driven and actioned by 
ComDev. The approach I suggested were my thoughts about how we could logically 
start the work around this.

We've had no comments disagreeing with the approach :-) so it sounds like we 
can start doing some work on this. Let's start with point 1 for now - the 
guidelines! If no-one beats me to it, I'll plan to start a discussion thread 
around the guidelines next week once FOSDEM is over.

Thanks
Sharan

On 2019/01/30 02:18:26, Gris Cuevas <g...@apache.org> wrote: 
> Sally, this initiative is fantastic, thank you for articulating it and 
> bringing it to life. This is a strong example that the ASF put community over 
> code.
> 
> re:Sharan's comments. I agree with the steps proposed, and here's how I'd 
> like to contribute: 
> 
> 1) Drafting Guidelines and Process - Happy to contribute Guidelines for this, 
> perhaps taking some of what I suggested for Beam [1]. I'm also interested in 
> providing input for the process. Could we do this over a call or 
> collaborative document? How should we proceed here?
> 
> 2) Providing Support & Mentoring - I'm happy to become a mentor for new 
> projects in the incubator and projects looking to expand their non-code 
> contributors. Also happy to produce a slide deck on the importance of 
> recognizing these contributions and how to build a process to do it. 
> 
> 3) Cleanup & Maintain Help Wanted - This is something I wasn't aware of and 
> looks good! I'd love to help revamp this, it looks like a central-service 
> repository for projects. I'd need to learn how to maintain it in the 
> background and how we go about this. I agree with Sharan that we need to 
> promote more the use of this and keep it clean and updated. I can help with 
> this, but I won't have the bandwidth until March. 
> 
> From this points - How should we move forward Sally?
> 
> [1] 
> https://lists.apache.org/thread.html/6a592632766d999d02922efab439348caa5c91da6e75eab2ab71f7ec@%3Cdev.beam.apache.org%3E
> 
> On 2019/01/10 08:53:43, Sally Khudairi <s...@apache.org> wrote: 
> > Hello ComDev-ers! I hope you are all well and that your 2019 is looking 
> > bright thus far.
> > 
> > I wanted to share my proposal for recognizing non-technical contributions 
> > at the ASF. Whilst some of us have spoken about this issue for many years, 
> > this discussion formalized during ApacheCon Montreal (September 2018; 
> > select excerpts at the end of this message) and moved onto the ASF Members 
> > list for review and vetting.
> > 
> > We have received both signoff from VP ComDev Sharan Foga, as well as 
> > careful consideration and positive feedback from more than a dozen Members.
> > 
> > Let's proceed!
> > 
> > Proposed Contribution Process for Non-Technical tasks:
> > 
> > 1) Contributions must be associated with an existing ASF project or 
> > committee. For example:
> > 
> >   - Creating supporting graphics for ASF Marketing & Publicity
> > 
> >   - Providing marketing support for an Apache TLP
> > 
> >   - Onboarding new contributors to an Apache podling community
> > 
> >   - Developing a new Website for an existing project
> > 
> >   - Participating in Apache Community Development activities --staffing the 
> > ASF booth, coordinating events, etc.
> > 
> >   - Writing project/process documentation
> > 
> >   - Helping with ASF Operations activities --legal/accounting support, etc.
> > 
> > ...there are more ways folks can contribute. We just need to give them the 
> > ability to do so.
> > 
> > 2) The TLP/podling/committee involved must have at least one community 
> > member (internal; e.g. PMC) to help provide guidance on the task/activity 
> > involved, and at least three PMC Members who may be able to nominate the 
> > individual for Committership, as per the ASF's established contributor > 
> > committer process http://community.apache.org/contributors/index.html .
> > 
> > 3) All project/committee participants are encouraged to sign an ASF ICLA in 
> > order to have their contributions recognized.
> > 
> > 4) Recognition must happen on-list.
> > 
> > 5) All PMCs and podlings are encouraged to consider non-code contributions 
> > and establish their own sub-processes for determining how to accept, 
> > integrate, and recognize non-technical participation. 
> > 
> > 6) Recommend that a team of advisors for this process operate under ComDev, 
> > and for any serious issues to be escalated to the ASF President and the 
> > individuals identified in the ASF Code of Conduct who act as ombudspeople 
> > for conflict resolution.
> > 
> > 7) Recommend that all non-ASF-Member-confidential tasks/Requests for 
> > Assistance be posted publicly on https://helpwanted.apache.org/ ...the form 
> > makes it easy to do so! The related details on the tasks themselves may be 
> > published on a project's JIRA, blog post, mailing list, Webpage, community 
> > forum, Slack channel, etc.
> > 
> > 8) Projects/committees are encouraged to share their initiatives with ASF 
> > Marketing & Publicity <pr...@apache.org> for additional visibility across 
> > ASF communication channels.
> > 
> > ...as we build the program, I'm sure we'll be able to flesh out more 
> > details and areas of activity.
> > 
> > And to kick it off, ASF Marketing & Publicity have some graphics/creative 
> > tasks that we will be leading as part of a "Central Services sub-group" 
> > under our committee. We will be posting details on blogs.apache.org and 
> > promoted to the greater community. Those who are creatively inclined and 
> > are able to help are welcome to join us.
> > 
> > I hope the proposed process will help encourage broader participation. In 
> > my review with Sharan, she wrote: 
> > 
> > > ... this is just the sort of thing I think Comdev could be doing. It is 
> > > also something that could focus us a bit better. 
> > >
> > > So +1 from me. 
> > 
> > 
> > Thank you in advance for taking this under the ComDev umbrella and helping 
> > pave the way for a more inclusive, robust community. Once you're ready to 
> > proceed, I'll be happy to forward/socialize the process to the PMCs if 
> > needed.
> > 
> > Feel free to let me know if you have any questions or how I can otherwise 
> > be of help.
> > 
> > Thanks,
> > Sally (ASF's first non-technical member!)
> > 
> > - - -
> > Vice President Marketing & Publicity
> > Vice President Sponsor Relations
> > The Apache Software Foundation
> > 
> > Tel +1 617 921 8656 | s...@apache.org
> > 
> > = = =
> > 
> > [BACKGROUND/CONTEXT; excepted from my emails to ASF Members]
> > 
> > <snip>
> > 
> > During ApacheCon, there were many discussions about two things:
> > 
> > 1)  "diversity". A pattern was clearly emerging:
> >    a) diversity of humanity --one's DNA/gender/ethnicity/background/life 
> > choices, etc.
> >    b) diversity of contribution --promotion, community building, 
> > onboarding, outreach, etc.
> > 
> > 2) "(more efficient) ways to get non-code stuff done":
> >    a) semi-one-off instances --graphics/logos, marketing/media assistance, 
> > etc.
> >    b) longer-term items --technical writing, documentation, case studies, 
> > etc.
> >    c) ongoing support --community building, onboarding/guidance, events 
> > coordination, etc.
> > 
> > 
> > As a firm believer in our process/principles of meritocracy, our often 
> > don't knowing who you are is a good thing: if you make decent 
> > contributions, there’s a chance that you will be able to establish yourself 
> > in the Apache community. Your work should speak for itself. However, it can 
> > be difficult for some folks to participate if there’s no clear entry path 
> > for them to do so.
> > 
> > Much of the history behind what's being discussed goes as far back as my 
> > initial participation in the ASF (1999), but the issue became pronounced in 
> > 2004. Here's what happened:
> > 
> > A certain Web Services-oriented company was heavily involved with a few 
> > Apache projects. Not only had they submitted a project to the Incubator, 
> > they had a handful of very active committers on their payroll. Their 
> > products were Apache-dependent and they worked very hard to bring 
> > visibility to their team, their contributions, and, of course, their 
> > products (driving sales, and all). Their marketing director wanted to get 
> > involved with promoting the project itself, but the PMC said "no, go away". 
> > Although their hands were tied, they kept trying different approaches, but 
> > were continually rebuffed. Eventually that person left and the company 
> > tried again, this time using their community manager. There was a little 
> > progress (remnants of "after all, can't trust a marketing person"-itis), 
> > but there was still considerable frustration.
> > 
> > Through the years, I've regularly received requests to help projects with 
> > their marketing and promotions beyond the "Foundation"-level support 
> > already provided.The request often comes from a corporate that's heavily 
> > invested in the project. And, of course, my answer is "sorry, no", aside 
> > from the experiment where I joined a podling that had considerable 
> > marketing resources prior to coming to the Incubator, and they had assigned 
> > an individual specifically to oversee that project's marketing. I joined 
> > the pPMC's new (private) press and (public) marketing lists, and was 
> > engaged somewhat passively, and was definitely not driving the effort. A 
> > year later, the dedicated marketer jumped ship to their competitor and the 
> > project has been struggling to manage this 
> > on their own. I eventually unsubscribed from their lists after some years.
> > 
> > The reality is that this is not a unique situation. Many projects have 
> > active users with their own marketing and PR teams who get assigned to help 
> > out in any way possible, and more often than not, the end result gives off 
> > the impression that CompanyX "owns" or appears to be inappropriately 
> > influencing the project, which, in turn, causes Brand Management, Marketing 
> > & Publicity, and at times even the ASF Board to intervene. Those who have 
> > been on the receiving end know that you don't want me to come after you <g>.
> > 
> > PMCs often want to focus on code and community-builing, and rightfully so, 
> > considering that they are the two areas that we actively target/hone our 
> > resources. Yet our projects often also need additional support in the form 
> > of documentation, graphics/Website development, community events 
> > management, marketing/PR/AR, and more. This may not be a full-time role 
> > within the project, yet is valuable and necessary to be coordinating with 
> > several ASF groups (Brand Management, M&P, ComDev, 
> > etc.). Plus, very few technologists/developers/software engineer-types are 
> > interested/skilled in these areas.
> > 
> > <...>
> > 
> > *Recognizing Contributors and Contributions.***
> > 
> > Let's get more people to help with the heavy lifting. Reduce resentment due 
> > to lack of recognition. Reduce volunteer fatigue and burnout.
> > 
> > We need to establish participation guidelines/requirements. Allow others to 
> > offer assistance --even if it’s only for a single project to start. To 
> > ensure parity and promote collaboration, any contributor interested in 
> > supporting any Apache project will need to participate on the respective 
> > Central Services’ list(s).
> > 
> > Contributors will be encouraged to help each other out and work through 
> > issues together. A "no silo-ing" policy will be enforced.
> > 
> > Get on the list, prove yourself, get your wings.
> > 
> > <...>
> > 
> > I wish others could help drive some of these activities because, 
> > #LoveApache.
> > 
> > </snip>
> > 
> > # # #
> > 
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> > 
> > 
> 
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