Again, if Pocket has 98% acceptance of the email permission screen, we can 
assume a similar screen will have similar success. We don’t need to rush people 
into registering for something they don’t understand. There may be benefits to 
introducing this before verification, and I agree, we should measure.

Chris asked me to absorb this article, and I have, which may be explaining my 
recent change in tune:
http://andrewchen.co/the-next-feature-fallacy-the-fallacy-that-the-next-new-feature-will-suddenly-make-people-use-your-product/
 
<http://andrewchen.co/the-next-feature-fallacy-the-fallacy-that-the-next-new-feature-will-suddenly-make-people-use-your-product/>

> … a product’s onboarding experience can be weak if there isn’t a strong 
> opinion on the right way to use (and setup) the product. In the early Twitter 
> days, you’d sign up and immediately be dropped onto a blank feed, and a text 
> box to type in your status. While this might let you explore the product and 
> do anything, ultimately this is a weaker design then asking you to follow a 
> bunch of accounts, which is the current design. Understanding that Twitter is 
> meant to be mostly used as a reader, potentially without tweeting much, is a 
> deep insight and a strong opinion that has paid dividends for the product.
> 


As far as post-verification email, we could do:
https://www.dropbox.com/s/dj8bkfk7855iafa/fxa-verified.png?dl=0 
<https://www.dropbox.com/s/dj8bkfk7855iafa/fxa-verified.png?dl=0>


Ryan Feeley
UX, Cloud Services
Mozilla UX
IRC: rfeeley

> On Jul 8, 2015, at 1:57 PM, John Gruen <[email protected]> wrote:
> 
> I’m definitely in agreement that multi device signup is the right thing but 
> by lengthening the pre-verified flow by 400% we’re going to heavily increase 
> exit/bounce and lose the relationship altogether. It feels like we’d be 
> cutting off our nose to spite our collective faces. Without an account, we 
> lose the email address and without the email address we lose the ability to 
> follow up with users as new clients come online.
> 
> Here’s the simplest thing to do in this regard:
> 
> - keep the sign in form the way it is
> - after verification send a second email advertising all the clients and 
> enticing people to go download them
> 
> 
> 
> 
> 
>> On Jul 8, 2015, at 1:48 PM, Shane Tomlinson <[email protected] 
>> <mailto:[email protected]>> wrote:
>> 
>> Ryan and John,
>> Can you coordinate this with the Growth team? They have similar goals to 
>> drive multi-device and are proposing other solutions.
>> 
>> FWIW, even asking for the "Make Firefox Yours" info pre-verification makes 
>> me somewhat nervous about how that'll affect signup. It's testable though.
>> 
>> Shane
>> 
>> 
>> On Wed, Jul 8, 2015 at 6:30 PM, Ryan Feeley <[email protected] 
>> <mailto:[email protected]>> wrote:
>> I’ve added some comments to the slide you should be able to see in link 
>> below (green post-its).
>> 
>> I’m more interested in engagement than adoption. I think we need to consider 
>> single-device syncers as a failure of UX because sync is not a good back up 
>> solution (until we make it one, which I support).
>> 
>> In regards to testing, we need to test the right thing, which will be hard: 
>> multiple devices added.
>> 
>> By letting users know about other platforms up front, we will hopefully 
>> drive other platform downloads, leading to syncing, but have fewer 
>> single-device syncers. If successful, this means fewer accounts overall, but 
>> of a higher quality.
>> 
>> Ryan Feeley
>> UX, Cloud Services
>> Mozilla UX
>> IRC: rfeeley
>> 
>>> On Jul 8, 2015, at 1:22 PM, Edwin Wong <[email protected] 
>>> <mailto:[email protected]>> wrote:
>>> 
>>> I'd like to see an A/B test where we put 'make fx yours' screen 
>>> before/after verified email screen. Our users will tell us if increased 
>>> friction vs early customization gets users through the flow.
>>> 
>>> -e
>>> 
>>> On Wed, Jul 8, 2015 at 8:33 AM, John Gruen <[email protected] 
>>> <mailto:[email protected]>> wrote:
>>> Agree with Mark and Ryan K. on the problem of overloading the funnel before 
>>> registration. It seems like there are two competing interests coming into 
>>> play here: increasing signups vs increasing engagement. Is there a middle 
>>> path where we can do both?
>>> 
>>> I’ve reworked the flow to hopefully address both of these concerns:
>>> 
>>> https://www.lucidchart.com/documents/view/92d0ec74-a2af-40b8-b714-6db99149e39c/1
>>>  
>>> <https://www.lucidchart.com/documents/view/92d0ec74-a2af-40b8-b714-6db99149e39c/1>
>>> 
>>> Thoughts?
>>> 
>>> JG
>>> 
>>> 
>>> > On Jul 7, 2015, at 6:25 PM, Ryan Kelly <[email protected] 
>>> > <mailto:[email protected]>> wrote:
>>> >
>>> > On 8 July 2015 at 08:12, Ryan Feeley <[email protected] 
>>> > <mailto:[email protected]>> wrote:
>>> >>
>>> >> In the spirit of increasing engagement, I’m proposing we add some steps 
>>> >> to registration to help users understand what sync is, and what devices 
>>> >> support it.
>>> >>
>>> >> https://www.lucidchart.com/documents/view/92d0ec74-a2af-40b8-b714-6db99149e39c
>>> >>  
>>> >> <https://www.lucidchart.com/documents/view/92d0ec74-a2af-40b8-b714-6db99149e39c>
>>> >>
>>> >
>>> > I like the additional customization and linkage, but I'm not sure that
>>> > the registration flow is the right place for them.  That's a lot of
>>> > screens for the user to click through before completing their setup,
>>> > which means a lot of opportunities for them to decide they can't be
>>> > bothered.
>>> >
>>> > In particular, I think the download links would be more valuable if
>>> > surfaced after the first device is setup, rather than being a
>>> > potential roadblock to setting it up.  (Like "ok, you're all set, now
>>> > sync with these other devices").
>>> >
>>> >  Ryan
>>> > _______________________________________________
>>> > Dev-fxacct mailing list
>>> > [email protected] <mailto:[email protected]>
>>> > https://mail.mozilla.org/listinfo/dev-fxacct 
>>> > <https://mail.mozilla.org/listinfo/dev-fxacct>
>>> 
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>>> 
>> 
>> 
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>> 
> 

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