I’ve added some comments to the slide you should be able to see in link below 
(green post-its).

I’m more interested in engagement than adoption. I think we need to consider 
single-device syncers as a failure of UX because sync is not a good back up 
solution (until we make it one, which I support).

In regards to testing, we need to test the right thing, which will be hard: 
multiple devices added.

By letting users know about other platforms up front, we will hopefully drive 
other platform downloads, leading to syncing, but have fewer single-device 
syncers. If successful, this means fewer accounts overall, but of a higher 
quality.

Ryan Feeley
UX, Cloud Services
Mozilla UX
IRC: rfeeley

> On Jul 8, 2015, at 1:22 PM, Edwin Wong <[email protected]> wrote:
> 
> I'd like to see an A/B test where we put 'make fx yours' screen before/after 
> verified email screen. Our users will tell us if increased friction vs early 
> customization gets users through the flow.
> 
> -e
> 
> On Wed, Jul 8, 2015 at 8:33 AM, John Gruen <[email protected] 
> <mailto:[email protected]>> wrote:
> Agree with Mark and Ryan K. on the problem of overloading the funnel before 
> registration. It seems like there are two competing interests coming into 
> play here: increasing signups vs increasing engagement. Is there a middle 
> path where we can do both?
> 
> I’ve reworked the flow to hopefully address both of these concerns:
> 
> https://www.lucidchart.com/documents/view/92d0ec74-a2af-40b8-b714-6db99149e39c/1
>  
> <https://www.lucidchart.com/documents/view/92d0ec74-a2af-40b8-b714-6db99149e39c/1>
> 
> Thoughts?
> 
> JG
> 
> 
> > On Jul 7, 2015, at 6:25 PM, Ryan Kelly <[email protected] 
> > <mailto:[email protected]>> wrote:
> >
> > On 8 July 2015 at 08:12, Ryan Feeley <[email protected] 
> > <mailto:[email protected]>> wrote:
> >>
> >> In the spirit of increasing engagement, I’m proposing we add some steps to 
> >> registration to help users understand what sync is, and what devices 
> >> support it.
> >>
> >> https://www.lucidchart.com/documents/view/92d0ec74-a2af-40b8-b714-6db99149e39c
> >>  
> >> <https://www.lucidchart.com/documents/view/92d0ec74-a2af-40b8-b714-6db99149e39c>
> >>
> >
> > I like the additional customization and linkage, but I'm not sure that
> > the registration flow is the right place for them.  That's a lot of
> > screens for the user to click through before completing their setup,
> > which means a lot of opportunities for them to decide they can't be
> > bothered.
> >
> > In particular, I think the download links would be more valuable if
> > surfaced after the first device is setup, rather than being a
> > potential roadblock to setting it up.  (Like "ok, you're all set, now
> > sync with these other devices").
> >
> >  Ryan
> > _______________________________________________
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> > [email protected] <mailto:[email protected]>
> > https://mail.mozilla.org/listinfo/dev-fxacct 
> > <https://mail.mozilla.org/listinfo/dev-fxacct>
> 
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