Ryan and John,
Can you coordinate this with the Growth team? They have similar goals to
drive multi-device and are proposing other solutions.

FWIW, even asking for the "Make Firefox Yours" info pre-verification makes
me somewhat nervous about how that'll affect signup. It's testable though.

Shane


On Wed, Jul 8, 2015 at 6:30 PM, Ryan Feeley <[email protected]> wrote:

> I’ve added some comments to the slide you should be able to see in link
> below (green post-its).
>
> I’m more interested in engagement than adoption. I think we need to
> consider single-device syncers as a failure of UX because sync is not a
> good back up solution (until we make it one, which I support).
>
> In regards to testing, we need to test the right thing, which will be
> hard: multiple devices added.
>
> By letting users know about other platforms up front, we will hopefully
> drive other platform downloads, leading to syncing, but have fewer
> single-device syncers. If successful, this means fewer accounts overall,
> but of a higher quality.
>
> Ryan Feeley
> UX, Cloud Services
> Mozilla UX
> IRC: rfeeley
>
> On Jul 8, 2015, at 1:22 PM, Edwin Wong <[email protected]> wrote:
>
> I'd like to see an A/B test where we put 'make fx yours' screen
> before/after verified email screen. Our users will tell us if increased
> friction vs early customization gets users through the flow.
>
> -e
>
> On Wed, Jul 8, 2015 at 8:33 AM, John Gruen <[email protected]> wrote:
>
>> Agree with Mark and Ryan K. on the problem of overloading the funnel
>> before registration. It seems like there are two competing interests coming
>> into play here: increasing signups vs increasing engagement. Is there a
>> middle path where we can do both?
>>
>> I’ve reworked the flow to hopefully address both of these concerns:
>>
>>
>> https://www.lucidchart.com/documents/view/92d0ec74-a2af-40b8-b714-6db99149e39c/1
>>
>> Thoughts?
>>
>> JG
>>
>>
>> > On Jul 7, 2015, at 6:25 PM, Ryan Kelly <[email protected]> wrote:
>> >
>> > On 8 July 2015 at 08:12, Ryan Feeley <[email protected]> wrote:
>> >>
>> >> In the spirit of increasing engagement, I’m proposing we add some
>> steps to registration to help users understand what sync is, and what
>> devices support it.
>> >>
>> >>
>> https://www.lucidchart.com/documents/view/92d0ec74-a2af-40b8-b714-6db99149e39c
>> >>
>> >
>> > I like the additional customization and linkage, but I'm not sure that
>> > the registration flow is the right place for them.  That's a lot of
>> > screens for the user to click through before completing their setup,
>> > which means a lot of opportunities for them to decide they can't be
>> > bothered.
>> >
>> > In particular, I think the download links would be more valuable if
>> > surfaced after the first device is setup, rather than being a
>> > potential roadblock to setting it up.  (Like "ok, you're all set, now
>> > sync with these other devices").
>> >
>> >  Ryan
>> > _______________________________________________
>> > Dev-fxacct mailing list
>> > [email protected]
>> > https://mail.mozilla.org/listinfo/dev-fxacct
>>
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>
>
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