Alright, thanks for all the help.

If "the API only mirrors what is available in the Google Ads UI", then what 
kind of UI reports could we reproduce with 
ad_group_criterion.quality_info.creative_quality_score 
<https://developers.google.com/google-ads/api/fields/v11/ad_group_criterion#ad_group_criterion.quality_info.creative_quality_score>
 and 
why did you add this property to ad_group_criterion? That's something that 
it's still unclear after many questions. We can create UI reports with the 
ad group and ad relevance column in the UI. We can also add the column 
"ad". In my specific case, the report slightly increased in terms of rows. 
If the GADs mirrors what the UI can do, then it must be possible to 
recreate e.g. a report with columns "ad group", "ad relevance" and "ad" 
with the API, even if we need to get the data from different resources, 
which we would definitely need now, because "ad" and "ad relevance" cannot 
be retrieved from the same resource: this is not a problem - as long as we 
can recreate the UI report, even if we have to merge data from different 
sources, that's fine to me - I just would like to understand how to merge 
that data and how the API maps to the UI.

Thanks.


On Friday, December 16, 2022 at 6:23:01 PM UTC+1 adsapi wrote:

> Hi Nelson,
>
> Thank you for your reply.
>
> You may refer below for my responses to the items you sent over :
>
>
>
> *1. I was told by a Google Ads team member that the "ad relevance" can be 
> different for each ad in the same ad group and  2. why the Google Ads API 
> does not provide a way to get this "ad relevance" for each ad*
>
> For 1 and 2, our API support team unfortunately does not have visibility 
> on how Google Ads computes or associates ad relevance to each ad. This 
> topic is best discussed by the Product experts from the Product support 
> team. I did, however, find this Product article 
> <https://support.google.com/google-ads/answer/6167118?hl=en#:~:text=Ad%20relevance%3A%20How%20closely%20your,people%20who%20click%20your%20ad.>
>  
> about quality score and a brief discussion on how ad relevance factors in 
> to the said score.
>
> As to why the Google Ads API does not associate this for each ad, or 
> rather at the ad level, in its reports (ex. ad_group_ad 
> <https://developers.google.com/google-ads/api/fields/v12/ad_group_ad?hl=en>), 
> the API only mirrors what is available in the Google Ads UI. If a UI report 
> or view provides this information, you can send to our team the complete 
> screenshot of the UI view so our team can then use it as reference to 
> create a feature request, subject for review, for this to be supported in 
> the API's reports.
>
>
> *3. What does ad_group_criterion.quality_info.creative_quality_score 
> <https://developers.google.com/google-ads/api/fields/v11/ad_group_criterion#ad_group_criterion.quality_info.creative_quality_score>?
>  
> Is it an average of all "ad relevances" associated with some keyword? I 
> know that the ad relevance is computed as a function of the ad and the 
> exact keywords that match the ad, so it's possible this is some kind of 
> average. Can you clarify this?*
>
> As for this item, the information our team has on this field (and how this 
> is calculated) is limited to the details provided in the API documentation 
> <https://developers.google.com/google-ads/api/fields/v11/ad_group_criterion#ad_group_criterion.quality_info.creative_quality_score>.
>  
> Allow me to raise this item to the rest of our team for further insights.
>
>
> Best regards,
>
> [image: Google Logo] 
> Peter Laurence 
> Google Ads API Team 
>   
>
> ref:_00D1U1174p._5004Q2h1zmP:ref
>

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