Hi Nelson,

Thank you for your reply.

You may refer below for my responses to the items you sent over :

1. I was told by a Google Ads team member that the "ad relevance" can be 
different for each ad in the same ad group and
2. why the Google Ads API does not provide a way to get this "ad relevance" for 
each ad

For 1 and 2, our API support team unfortunately does not have visibility on how 
Google Ads computes or associates ad relevance to each ad. This topic is best 
discussed by the Product experts from the Product support team. I did, however, 
find this Product article about quality score and a brief discussion on how ad 
relevance factors in to the said score.

As to why the Google Ads API does not associate this for each ad, or rather at 
the ad level, in its reports (ex. ad_group_ad), the API only mirrors what is 
available in the Google Ads UI. If a UI report or view provides this 
information, you can send to our team the complete screenshot of the UI view so 
our team can then use it as reference to create a feature request, subject for 
review, for this to be supported in the API's reports.

3. What does ad_group_criterion.quality_info.creative_quality_score? Is it an 
average of all "ad relevances" associated with some keyword? I know that the ad 
relevance is computed as a function of the ad and the exact keywords that match 
the ad, so it's possible this is some kind of average. Can you clarify this?

As for this item, the information our team has on this field (and how this is 
calculated) is limited to the details provided in the API documentation. Allow 
me to raise this item to the rest of our team for further insights.

Best regards,

Peter Laurence
Google Ads API Team
ref:_00D1U1174p._5004Q2h1zmP:ref

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