Hi Matt.

Thanks for your answer.

But can you clarify why the quality score is measured at the keyword level? 
Is it because this quality score depends on the keyword that triggered the 
ad to be served? Why is it called "ad relevance"? It seems to me that this 
property/metric may even be shared across all ads in the same ad_group, 
hence it's available in the ad_group_criterion. Is this correct? Do all ads 
in the same ad_group (associated with the same ad_group_criterion) share 
the same "ad relevance" value? If it's shared across all ads in the same ad 
group, wouldn't it make more sense to call this "ad group relevance" or 
"keyword relevance"?

Kind regards
Nelson
On Monday, December 12, 2022 at 9:54:35 PM UTC+1 adsapi wrote:

> Hi Nelson,
>
> Thanks for reaching out. The quality score metric is measured at the 
> keyword level, not the ad level. Keywords are ad group criteria 
> <https://developers.google.com/google-ads/api/docs/targeting/criteria#ad_group_criteria>,
>  
> and so this score is available for the ad group criterion resource. It is 
> also available in the keyword_view 
> <https://developers.google.com/google-ads/api/fields/v12/keyword_view> as 
> a metric. 
>
> Regards,
>
> [image: Google Logo] 
> Matt 
> Google Ads API Team 
>   
>
> ref:_00D1U1174p._5004Q2h1zmP:ref
>

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