Hi Peter,

I've reached out to the Google Ads Team. I was told that the "ad relevance" 
may be different for each ad in the same ad group, so my assumption that 
all ads in the same ad group have the same "ad relevance" is wrong. If 
that's correct, then what exactly does 
ad_group_criterion.quality_info.creative_quality_score 
<https://developers.google.com/google-ads/api/fields/v11/ad_group_criterion#ad_group_criterion.quality_info.creative_quality_score>
 represent? 
The Google Ads documentation indeed says that the quality score is computed 
at the keyword level, so one would expect it to be found in the 
keyword_view or ad_group_criterion, but then I don't understand why 

1. I was told by a Google Ads team member that the "ad relevance" can be 
different for each ad in the same ad group and 
2. why the Google Ads API does not provide a way to get this "ad relevance" 
for each ad
3. What does ad_group_criterion.quality_info.creative_quality_score 
<https://developers.google.com/google-ads/api/fields/v11/ad_group_criterion#ad_group_criterion.quality_info.creative_quality_score>?
 
Is it an average of all "ad relevances" associated with some keyword? I 
know that the ad relevance is computed as a function of the ad and the 
exact keywords that match the ad, so it's possible this is some kind of 
average. Can you clarify this?

Kind regards
Nelson

On Tuesday, December 13, 2022 at 3:30:57 PM UTC+1 adsapi wrote:

> Hi Nelson,
>
> Thank you for your reply.
>
> Since the subject is more Product related, the team that is more equipped 
> to provide the answers you need regarding quality scores and its 
> association to entities such as keywords, and other metrics, would be the 
> Google Ads Product Support team. You can then reach their team via this 
> support link <https://support.google.com/google-ads/gethelp>.
>
> I hope this helps.
>
> Best regards,
>
> [image: Google Logo] 
> Peter Laurence 
> Google Ads API Team 
>   
>
> ref:_00D1U1174p._5004Q2h1zmP:ref
>

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