From what I know: * The global brand won't stop Wikidata being Wikidata. * Wikimedia Russia won't necessarily become Wikipedia Russia
Seddon On Tue, Apr 9, 2019 at 4:56 PM Galder Gonzalez Larrañaga < [email protected]> wrote: > Think of Wikipedia Russia convincing Russian government that they are not > really Wikipedia Russia. > ________________________________ > From: Wikimedia-l <[email protected]> on behalf of > Benjamin Ikuta <[email protected]> > Sent: Tuesday, April 9, 2019 4:21 PM > To: Wikimedia Mailing List > Subject: Re: [Wikimedia-l] Reviewing our brand system for our 2030 goals > > > > What real life problems would there be? > > > > On Apr 9, 2019, at 6:11 AM, Galder Gonzalez Larrañaga < > [email protected]> wrote: > > > The idea of rebranding Wikimedia to Wikipedia will create FAR more > problems than it solves, specially in places where identifying ourselves > with Wikipedia could create real life problems to affiliates. Let's think > on making our product better, because is not a brand problem, is an > obsolescence problem what we have. > > ________________________________ > > From: Wikimedia-l <[email protected]> on behalf > of Gerard Meijssen <[email protected]> > > Sent: Tuesday, April 9, 2019 12:36 PM > > To: Wikimedia Mailing List > > Subject: Re: [Wikimedia-l] Reviewing our brand system for our 2030 goals > > > > Hoi, > > The problem is that Wikipedia has an article bound interest. Our aim is > to > > share in the sum of all knowledge and it is about subjects. In addition > to > > this the approach and `the lessons learned` in effect are used as a > > template on how `other` Wikipedias are to function. This bias hinder, > even > > prevent other possible approaches. > > > > Using Wikipedia to define what Wikimedia does, enforces existing bias and > > hinders our mission. > > Thanks, > > GerardM > > > > On Tue, 9 Apr 2019 at 11:25, James Salsman <[email protected]> wrote: > > > >> Hi Elena, > >> > >> If by "branding project" you mean replacing references to Wikimedia > >> with Wikipedia, that is fine with me. > >> > >> Best regards, > >> Jim > >> > >> On Tue, Apr 9, 2019 at 1:58 AM Elena Lappen <[email protected]> > wrote: > >>> > >>> Hi all, > >>> > >>> Thanks to those of you who have participated in the branding project > >>> community consultation so far. We’ve received a lot of helpful feedback > >> via > >>> email, on-wiki, and in small meetings with affiliate group members and > >>> individual contributors. > >>> > >>> I posted this invitation to the project talk page last week [1], but > >> wanted > >>> to send a reminder here that we will be hosting a video conference > >> session > >>> to give people a chance to see the presentation, ask questions and > >> provide > >>> feedback. > >>> > >>> When? This Thursday, April 11th from 16:00-17:00 UTC. > >>> > >>> Where? https://bluejeans.com/540134391/browser, or call in using your > >>> closest local number [2] and enter meeting ID 540 134 391#. > >>> > >>> If you’d like to see the presentation but cannot attend, that is no > >>> problem—we will be posting a recording to Commons and putting the link > on > >>> the talk page afterwards. > >>> > >>> > >>> Thanks, > >>> > >>> Elena > >>> > >>> [1] > >>> > >> > https://meta.wikimedia.org/wiki/Talk:Communications/Wikimedia_brands/2030_research_and_planning/community_review#Invitation_to_join_a_video_conference_presentation > >>> > >>> > >>> [2] https://www.bluejeans.com/premium-numbers > >>> > >>> > >>> -- > >>> Elena Lappen > >>> Community Relations Specialist > >>> Wikimedia Foundation > >>> > >>> > >>> > >>> > >>> On Mon, Feb 25, 2019 at 7:14 PM Zack McCune <[email protected]> > >> wrote: > >>> > >>>> :: Apologies for cross-posting to multiple mailing lists. We want to > >> ensure > >>>> we spread the word about this opportunity to as many people as > >> possible. :: > >>>> > >>>> Hi all, > >>>> > >>>> We are writing today to invite you to be a part of a community review > >> on > >>>> Wikimedia brand research and strategy. > >>>> > >>>> Recently, the Wikimedia Foundation set out to better understand how > the > >>>> world sees Wikimedia and Wikimedia projects as brands.[1] We wanted to > >> get > >>>> a sense of the general visibility of our different projects, and > >> evaluate > >>>> public support of our mission to spread free knowledge. > >>>> > >>>> We launched a global brand study to research these questions, as part > >> of > >>>> our planning toward our 2030 strategic goals.[2] The study was > >> commissioned > >>>> by the Board, carried out by the brand consultancy Wolff Olins, and > >>>> directed by the Foundation’s Communications team.[3][4] It collected > >>>> perspectives from the internet users of seven countries (India, China, > >>>> Nigeria, Egypt, Germany, Mexico and the US) on Wikimedia projects and > >>>> values. > >>>> > >>>> The study revealed some interesting trends: > >>>> > >>>> - Awareness of Wikipedia is above 80% in Western Europe and North > >> America. > >>>> > >>>> - Awareness of Wikipedia averages above 40% in emerging markets,[5] > >> and is > >>>> fast growing. > >>>> > >>>> - There is awareness of other projects, but was significantly lower. > >> For > >>>> example, awareness of Wikisource was at 30%, Wiktionary at 25%, > >> Wikidata at > >>>> 20%, and Wikivoyage at 8%. > >>>> > >>>> - There was significant confusion around the name Wikimedia. > >> Respondents > >>>> reported they had either not heard of it, or extrapolated its > >> relationship > >>>> to Wikipedia. > >>>> > >>>> - In spite of lack of awareness about Wikimedia, respondents showed a > >> high > >>>> level of support for our mission. > >>>> > >>>> Following from these research insights, the Wolff Olins team also made > >> a > >>>> strategic suggestion to refine the Wikimedia brand system.[6] The > >>>> suggestions include: > >>>> > >>>> - Use Wikipedia as the central movement brand rather than Wikimedia. > >>>> > >>>> - Provide clearer connections to the Movement projects from Wikipedia > >> to > >>>> drive increased awareness, usage and contributions to smaller > projects. > >>>> > >>>> - Retain Wikimedia project names, with the exception of Wikimedia > >> Commons > >>>> which is recommended to be shortened to Wikicommons to be consistent > >> with > >>>> other projects. > >>>> > >>>> - Explore new naming conventions for the Foundation and affiliate > >> groups > >>>> that use Wikipedia rather than Wikimedia. > >>>> > >>>> - Consider expository taglines and other naming conventions to > >> reassert the > >>>> connections between projects (e.g. “______ - A Wikipedia project”). > >>>> > >>>> This is not a new idea.[7][8] > >>>> > >>>> By definition, Wikimedia brands are shared among the communities who > >> give > >>>> them meaning. So in considering this change, the Wikimedia Foundation > >> is > >>>> collecting feedback from across our communities. Our goal is to speak > >> with > >>>> more than 80% of affiliates and as many individual contributors as > >> possible > >>>> before May 2019, when we will offer the Board of Trustees a summary of > >>>> community response. > >>>> > >>>> We invite you to look at a project summary [9], the brand research > >> [10], > >>>> and the brand strategy suggestion [11] Wolff Olins prepared working > >> with > >>>> us. > >>>> > >>>> For feedback, please add comments on the Community Review talk page > >> [12] or > >>>> email [email protected] with direct feedback. You can also > >> use > >>>> either of these channels to request to join a group meeting. > >>>> > >>>> We know this is big topic and we’re excited to hear from you! > >>>> > >>>> > >>>> - Zack McCune and the Wikimedia Foundation Communications department > >>>> > >>>> > >>>> [1] > >>>> > >>>> > >> > https://wikimediafoundation.org/2019/02/07/how-does-the-world-see-wikimedia-brands/ > >>>> > >>>> [2] > >> https://meta.wikimedia.org/wiki/Strategy/Wikimedia_movement/2018-20 > >>>> > >>>> [3] https://www.wolffolins.com/ > >>>> > >>>> [4] https://meta.wikimedia.org/wiki/Communications > >>>> > >>>> [5] > >>>> > >>>> > >> > https://meta.wikimedia.org/wiki/Community_Engagement/Defining_Emerging_Communities > >>>> > >>>> [6] > >>>> > >>>> > >> > https://wikimediafoundation.org/2019/02/26/leading-with-wikipedia-a-brand-proposal-for-2030/ > >>>> > >>>> [7] > >>>> > >> https://lists.wikimedia.org/pipermail/foundation-l/2007-May/029991.html > >>>> > >>>> [8] > >>>> > >>>> > >> > https://commons.wikimedia.org/w/index.php?title=File%3AStrengthening_and_unifying_the_visual_identity_of_Wikimedia_projects_-_a_step_towards_maturity_-_Wikimania_2007.pdf&page=56 > >>>> > >>>> [9] > >>>> > >>>> > >> > https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/2030_research_and_planning/project_summary > >>>> > >>>> [10] > >>>> > >>>> > >> > https://commons.wikimedia.org/wiki/File:Global_Wikipedia_and_Wikimedia_Brand_Research_Report.pdf > >>>> > >>>> [11] > >>>> > >>>> > >> > https://commons.wikimedia.org/wiki/File:A_Wikimedia_brand_strategy_proposal_for_2030.pdf > >>>> > >>>> [12] > >>>> > >>>> > >> > https://meta.wikimedia.org/wiki/Talk:Communications/Wikimedia_brands/2030_research_and_planning/community_review > >>>> > >>>> > >>>> > >>>> -- > >>>> > >>>> Zack McCune (he/him) > >>>> > >>>> Senior Global Brand Manager > >>>> > >>>> Wikimedia Foundation <https://wikimediafoundation.org/> > >>>> _______________________________________________ > >>>> Wikimedia-l mailing list, guidelines at: > >>>> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and > >>>> https://meta.wikimedia.org/wiki/Wikimedia-l > >>>> New messages to: [email protected] > >>>> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l > , > >>>> <mailto:[email protected]?subject=unsubscribe> > >>> _______________________________________________ > >>> Wikimedia-l mailing list, guidelines at: > >> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and > >> https://meta.wikimedia.org/wiki/Wikimedia-l > >>> New messages to: [email protected] > >>> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > >> <mailto:[email protected]?subject=unsubscribe> > >> > >> _______________________________________________ > >> Wikimedia-l mailing list, guidelines at: > >> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and > >> https://meta.wikimedia.org/wiki/Wikimedia-l > >> New messages to: [email protected] > >> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > >> <mailto:[email protected]?subject=unsubscribe> > > _______________________________________________ > > Wikimedia-l mailing list, guidelines at: > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and > https://meta.wikimedia.org/wiki/Wikimedia-l > > New messages to: [email protected] > > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > <mailto:[email protected]?subject=unsubscribe> > > _______________________________________________ > > Wikimedia-l mailing list, guidelines at: > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and > https://meta.wikimedia.org/wiki/Wikimedia-l > > New messages to: [email protected] > > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > <mailto:[email protected]?subject=unsubscribe> > > _______________________________________________ > Wikimedia-l mailing list, guidelines at: > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and > https://meta.wikimedia.org/wiki/Wikimedia-l > New messages to: [email protected] > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > <mailto:[email protected]?subject=unsubscribe> > _______________________________________________ > Wikimedia-l mailing list, guidelines at: > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and > https://meta.wikimedia.org/wiki/Wikimedia-l > New messages to: [email protected] > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > <mailto:[email protected]?subject=unsubscribe> -- Seddon *Community and Audience Engagement Associate* *Advancement (Fundraising), Wikimedia Foundation* _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and https://meta.wikimedia.org/wiki/Wikimedia-l New messages to: [email protected] Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, <mailto:[email protected]?subject=unsubscribe>
