Hi Elena, If by "branding project" you mean replacing references to Wikimedia with Wikipedia, that is fine with me.
Best regards, Jim On Tue, Apr 9, 2019 at 1:58 AM Elena Lappen <[email protected]> wrote: > > Hi all, > > Thanks to those of you who have participated in the branding project > community consultation so far. We’ve received a lot of helpful feedback via > email, on-wiki, and in small meetings with affiliate group members and > individual contributors. > > I posted this invitation to the project talk page last week [1], but wanted > to send a reminder here that we will be hosting a video conference session > to give people a chance to see the presentation, ask questions and provide > feedback. > > When? This Thursday, April 11th from 16:00-17:00 UTC. > > Where? https://bluejeans.com/540134391/browser, or call in using your > closest local number [2] and enter meeting ID 540 134 391#. > > If you’d like to see the presentation but cannot attend, that is no > problem—we will be posting a recording to Commons and putting the link on > the talk page afterwards. > > > Thanks, > > Elena > > [1] > https://meta.wikimedia.org/wiki/Talk:Communications/Wikimedia_brands/2030_research_and_planning/community_review#Invitation_to_join_a_video_conference_presentation > > > [2] https://www.bluejeans.com/premium-numbers > > > -- > Elena Lappen > Community Relations Specialist > Wikimedia Foundation > > > > > On Mon, Feb 25, 2019 at 7:14 PM Zack McCune <[email protected]> wrote: > > > :: Apologies for cross-posting to multiple mailing lists. We want to ensure > > we spread the word about this opportunity to as many people as possible. :: > > > > Hi all, > > > > We are writing today to invite you to be a part of a community review on > > Wikimedia brand research and strategy. > > > > Recently, the Wikimedia Foundation set out to better understand how the > > world sees Wikimedia and Wikimedia projects as brands.[1] We wanted to get > > a sense of the general visibility of our different projects, and evaluate > > public support of our mission to spread free knowledge. > > > > We launched a global brand study to research these questions, as part of > > our planning toward our 2030 strategic goals.[2] The study was commissioned > > by the Board, carried out by the brand consultancy Wolff Olins, and > > directed by the Foundation’s Communications team.[3][4] It collected > > perspectives from the internet users of seven countries (India, China, > > Nigeria, Egypt, Germany, Mexico and the US) on Wikimedia projects and > > values. > > > > The study revealed some interesting trends: > > > > - Awareness of Wikipedia is above 80% in Western Europe and North America. > > > > - Awareness of Wikipedia averages above 40% in emerging markets,[5] and is > > fast growing. > > > > - There is awareness of other projects, but was significantly lower. For > > example, awareness of Wikisource was at 30%, Wiktionary at 25%, Wikidata at > > 20%, and Wikivoyage at 8%. > > > > - There was significant confusion around the name Wikimedia. Respondents > > reported they had either not heard of it, or extrapolated its relationship > > to Wikipedia. > > > > - In spite of lack of awareness about Wikimedia, respondents showed a high > > level of support for our mission. > > > > Following from these research insights, the Wolff Olins team also made a > > strategic suggestion to refine the Wikimedia brand system.[6] The > > suggestions include: > > > > - Use Wikipedia as the central movement brand rather than Wikimedia. > > > > - Provide clearer connections to the Movement projects from Wikipedia to > > drive increased awareness, usage and contributions to smaller projects. > > > > - Retain Wikimedia project names, with the exception of Wikimedia Commons > > which is recommended to be shortened to Wikicommons to be consistent with > > other projects. > > > > - Explore new naming conventions for the Foundation and affiliate groups > > that use Wikipedia rather than Wikimedia. > > > > - Consider expository taglines and other naming conventions to reassert the > > connections between projects (e.g. “______ - A Wikipedia project”). > > > > This is not a new idea.[7][8] > > > > By definition, Wikimedia brands are shared among the communities who give > > them meaning. So in considering this change, the Wikimedia Foundation is > > collecting feedback from across our communities. Our goal is to speak with > > more than 80% of affiliates and as many individual contributors as possible > > before May 2019, when we will offer the Board of Trustees a summary of > > community response. > > > > We invite you to look at a project summary [9], the brand research [10], > > and the brand strategy suggestion [11] Wolff Olins prepared working with > > us. > > > > For feedback, please add comments on the Community Review talk page [12] or > > email [email protected] with direct feedback. You can also use > > either of these channels to request to join a group meeting. > > > > We know this is big topic and we’re excited to hear from you! > > > > > > - Zack McCune and the Wikimedia Foundation Communications department > > > > > > [1] > > > > https://wikimediafoundation.org/2019/02/07/how-does-the-world-see-wikimedia-brands/ > > > > [2] https://meta.wikimedia.org/wiki/Strategy/Wikimedia_movement/2018-20 > > > > [3] https://www.wolffolins.com/ > > > > [4] https://meta.wikimedia.org/wiki/Communications > > > > [5] > > > > https://meta.wikimedia.org/wiki/Community_Engagement/Defining_Emerging_Communities > > > > [6] > > > > https://wikimediafoundation.org/2019/02/26/leading-with-wikipedia-a-brand-proposal-for-2030/ > > > > [7] > > https://lists.wikimedia.org/pipermail/foundation-l/2007-May/029991.html > > > > [8] > > > > https://commons.wikimedia.org/w/index.php?title=File%3AStrengthening_and_unifying_the_visual_identity_of_Wikimedia_projects_-_a_step_towards_maturity_-_Wikimania_2007.pdf&page=56 > > > > [9] > > > > https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/2030_research_and_planning/project_summary > > > > [10] > > > > https://commons.wikimedia.org/wiki/File:Global_Wikipedia_and_Wikimedia_Brand_Research_Report.pdf > > > > [11] > > > > https://commons.wikimedia.org/wiki/File:A_Wikimedia_brand_strategy_proposal_for_2030.pdf > > > > [12] > > > > https://meta.wikimedia.org/wiki/Talk:Communications/Wikimedia_brands/2030_research_and_planning/community_review > > > > > > > > -- > > > > Zack McCune (he/him) > > > > Senior Global Brand Manager > > > > Wikimedia Foundation <https://wikimediafoundation.org/> > > _______________________________________________ > > Wikimedia-l mailing list, guidelines at: > > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and > > https://meta.wikimedia.org/wiki/Wikimedia-l > > New messages to: [email protected] > > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > > <mailto:[email protected]?subject=unsubscribe> > _______________________________________________ > Wikimedia-l mailing list, guidelines at: > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and > https://meta.wikimedia.org/wiki/Wikimedia-l > New messages to: [email protected] > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > <mailto:[email protected]?subject=unsubscribe> _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and https://meta.wikimedia.org/wiki/Wikimedia-l New messages to: [email protected] Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, <mailto:[email protected]?subject=unsubscribe>
