What real life problems would there be?
On Apr 9, 2019, at 6:11 AM, Galder Gonzalez Larrañaga <[email protected]> wrote: > The idea of rebranding Wikimedia to Wikipedia will create FAR more problems > than it solves, specially in places where identifying ourselves with > Wikipedia could create real life problems to affiliates. Let's think on > making our product better, because is not a brand problem, is an obsolescence > problem what we have. > ________________________________ > From: Wikimedia-l <[email protected]> on behalf of > Gerard Meijssen <[email protected]> > Sent: Tuesday, April 9, 2019 12:36 PM > To: Wikimedia Mailing List > Subject: Re: [Wikimedia-l] Reviewing our brand system for our 2030 goals > > Hoi, > The problem is that Wikipedia has an article bound interest. Our aim is to > share in the sum of all knowledge and it is about subjects. In addition to > this the approach and `the lessons learned` in effect are used as a > template on how `other` Wikipedias are to function. This bias hinder, even > prevent other possible approaches. > > Using Wikipedia to define what Wikimedia does, enforces existing bias and > hinders our mission. > Thanks, > GerardM > > On Tue, 9 Apr 2019 at 11:25, James Salsman <[email protected]> wrote: > >> Hi Elena, >> >> If by "branding project" you mean replacing references to Wikimedia >> with Wikipedia, that is fine with me. >> >> Best regards, >> Jim >> >> On Tue, Apr 9, 2019 at 1:58 AM Elena Lappen <[email protected]> wrote: >>> >>> Hi all, >>> >>> Thanks to those of you who have participated in the branding project >>> community consultation so far. We’ve received a lot of helpful feedback >> via >>> email, on-wiki, and in small meetings with affiliate group members and >>> individual contributors. >>> >>> I posted this invitation to the project talk page last week [1], but >> wanted >>> to send a reminder here that we will be hosting a video conference >> session >>> to give people a chance to see the presentation, ask questions and >> provide >>> feedback. >>> >>> When? This Thursday, April 11th from 16:00-17:00 UTC. >>> >>> Where? https://bluejeans.com/540134391/browser, or call in using your >>> closest local number [2] and enter meeting ID 540 134 391#. >>> >>> If you’d like to see the presentation but cannot attend, that is no >>> problem—we will be posting a recording to Commons and putting the link on >>> the talk page afterwards. >>> >>> >>> Thanks, >>> >>> Elena >>> >>> [1] >>> >> https://meta.wikimedia.org/wiki/Talk:Communications/Wikimedia_brands/2030_research_and_planning/community_review#Invitation_to_join_a_video_conference_presentation >>> >>> >>> [2] https://www.bluejeans.com/premium-numbers >>> >>> >>> -- >>> Elena Lappen >>> Community Relations Specialist >>> Wikimedia Foundation >>> >>> >>> >>> >>> On Mon, Feb 25, 2019 at 7:14 PM Zack McCune <[email protected]> >> wrote: >>> >>>> :: Apologies for cross-posting to multiple mailing lists. We want to >> ensure >>>> we spread the word about this opportunity to as many people as >> possible. :: >>>> >>>> Hi all, >>>> >>>> We are writing today to invite you to be a part of a community review >> on >>>> Wikimedia brand research and strategy. >>>> >>>> Recently, the Wikimedia Foundation set out to better understand how the >>>> world sees Wikimedia and Wikimedia projects as brands.[1] We wanted to >> get >>>> a sense of the general visibility of our different projects, and >> evaluate >>>> public support of our mission to spread free knowledge. >>>> >>>> We launched a global brand study to research these questions, as part >> of >>>> our planning toward our 2030 strategic goals.[2] The study was >> commissioned >>>> by the Board, carried out by the brand consultancy Wolff Olins, and >>>> directed by the Foundation’s Communications team.[3][4] It collected >>>> perspectives from the internet users of seven countries (India, China, >>>> Nigeria, Egypt, Germany, Mexico and the US) on Wikimedia projects and >>>> values. >>>> >>>> The study revealed some interesting trends: >>>> >>>> - Awareness of Wikipedia is above 80% in Western Europe and North >> America. >>>> >>>> - Awareness of Wikipedia averages above 40% in emerging markets,[5] >> and is >>>> fast growing. >>>> >>>> - There is awareness of other projects, but was significantly lower. >> For >>>> example, awareness of Wikisource was at 30%, Wiktionary at 25%, >> Wikidata at >>>> 20%, and Wikivoyage at 8%. >>>> >>>> - There was significant confusion around the name Wikimedia. >> Respondents >>>> reported they had either not heard of it, or extrapolated its >> relationship >>>> to Wikipedia. >>>> >>>> - In spite of lack of awareness about Wikimedia, respondents showed a >> high >>>> level of support for our mission. >>>> >>>> Following from these research insights, the Wolff Olins team also made >> a >>>> strategic suggestion to refine the Wikimedia brand system.[6] The >>>> suggestions include: >>>> >>>> - Use Wikipedia as the central movement brand rather than Wikimedia. >>>> >>>> - Provide clearer connections to the Movement projects from Wikipedia >> to >>>> drive increased awareness, usage and contributions to smaller projects. >>>> >>>> - Retain Wikimedia project names, with the exception of Wikimedia >> Commons >>>> which is recommended to be shortened to Wikicommons to be consistent >> with >>>> other projects. >>>> >>>> - Explore new naming conventions for the Foundation and affiliate >> groups >>>> that use Wikipedia rather than Wikimedia. >>>> >>>> - Consider expository taglines and other naming conventions to >> reassert the >>>> connections between projects (e.g. “______ - A Wikipedia project”). >>>> >>>> This is not a new idea.[7][8] >>>> >>>> By definition, Wikimedia brands are shared among the communities who >> give >>>> them meaning. So in considering this change, the Wikimedia Foundation >> is >>>> collecting feedback from across our communities. Our goal is to speak >> with >>>> more than 80% of affiliates and as many individual contributors as >> possible >>>> before May 2019, when we will offer the Board of Trustees a summary of >>>> community response. >>>> >>>> We invite you to look at a project summary [9], the brand research >> [10], >>>> and the brand strategy suggestion [11] Wolff Olins prepared working >> with >>>> us. >>>> >>>> For feedback, please add comments on the Community Review talk page >> [12] or >>>> email [email protected] with direct feedback. You can also >> use >>>> either of these channels to request to join a group meeting. >>>> >>>> We know this is big topic and we’re excited to hear from you! >>>> >>>> >>>> - Zack McCune and the Wikimedia Foundation Communications department >>>> >>>> >>>> [1] >>>> >>>> >> https://wikimediafoundation.org/2019/02/07/how-does-the-world-see-wikimedia-brands/ >>>> >>>> [2] >> https://meta.wikimedia.org/wiki/Strategy/Wikimedia_movement/2018-20 >>>> >>>> [3] https://www.wolffolins.com/ >>>> >>>> [4] https://meta.wikimedia.org/wiki/Communications >>>> >>>> [5] >>>> >>>> >> https://meta.wikimedia.org/wiki/Community_Engagement/Defining_Emerging_Communities >>>> >>>> [6] >>>> >>>> >> https://wikimediafoundation.org/2019/02/26/leading-with-wikipedia-a-brand-proposal-for-2030/ >>>> >>>> [7] >>>> >> https://lists.wikimedia.org/pipermail/foundation-l/2007-May/029991.html >>>> >>>> [8] >>>> >>>> >> https://commons.wikimedia.org/w/index.php?title=File%3AStrengthening_and_unifying_the_visual_identity_of_Wikimedia_projects_-_a_step_towards_maturity_-_Wikimania_2007.pdf&page=56 >>>> >>>> [9] >>>> >>>> >> https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/2030_research_and_planning/project_summary >>>> >>>> [10] >>>> >>>> >> https://commons.wikimedia.org/wiki/File:Global_Wikipedia_and_Wikimedia_Brand_Research_Report.pdf >>>> >>>> [11] >>>> >>>> >> https://commons.wikimedia.org/wiki/File:A_Wikimedia_brand_strategy_proposal_for_2030.pdf >>>> >>>> [12] >>>> >>>> >> https://meta.wikimedia.org/wiki/Talk:Communications/Wikimedia_brands/2030_research_and_planning/community_review >>>> >>>> >>>> >>>> -- >>>> >>>> Zack McCune (he/him) >>>> >>>> Senior Global Brand Manager >>>> >>>> Wikimedia Foundation <https://wikimediafoundation.org/> >>>> _______________________________________________ >>>> Wikimedia-l mailing list, guidelines at: >>>> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and >>>> https://meta.wikimedia.org/wiki/Wikimedia-l >>>> New messages to: [email protected] >>>> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, >>>> <mailto:[email protected]?subject=unsubscribe> >>> _______________________________________________ >>> Wikimedia-l mailing list, guidelines at: >> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and >> https://meta.wikimedia.org/wiki/Wikimedia-l >>> New messages to: [email protected] >>> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, >> <mailto:[email protected]?subject=unsubscribe> >> >> _______________________________________________ >> Wikimedia-l mailing list, guidelines at: >> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and >> https://meta.wikimedia.org/wiki/Wikimedia-l >> New messages to: [email protected] >> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, >> <mailto:[email protected]?subject=unsubscribe> > _______________________________________________ > Wikimedia-l mailing list, guidelines at: > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and > https://meta.wikimedia.org/wiki/Wikimedia-l > New messages to: [email protected] > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > <mailto:[email protected]?subject=unsubscribe> > _______________________________________________ > Wikimedia-l mailing list, guidelines at: > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and > https://meta.wikimedia.org/wiki/Wikimedia-l > New messages to: [email protected] > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > <mailto:[email protected]?subject=unsubscribe> _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and https://meta.wikimedia.org/wiki/Wikimedia-l New messages to: [email protected] Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, <mailto:[email protected]?subject=unsubscribe>
