On Mar 15, 2011, at 8:12 AM, Kevin Ivarsen wrote:
> 
> So far I like "Productivity by design".

I do too. It speaks to web2py's strongest point.

I'm not happy with 'enterprise' because to me it reeks of Enterprise Java 
("Java is the new COBOL").

I'd be happier with 'scales' if we had deployed, large-scale apps to 
demonstrate. I'm sure it's possible, but we need to be able to point to them.

> 
> Although it depends on what the goals of a tagline should be. If you
> want to make the framework discoverable through search engines, it
> might be more important to include words like python / mvc / web
> framework. The web2py name by itself has the strength of being
> relatively self-explanitory once you see it (it must have something to
> do with web programming in python) and unique when doing searches.
> Contrast with non-descriptive names with alternate meanings like
> Django/Pylons/Pyramid. But if you don't yet know the name web2py yet,
> a good tagline may help you discover it.
> 
> Some possible approaches (not necessarily mutually exclusive):
> 1. Emphasize speed and ease of development (a la "Productivity by
> design")
> 2. Laundry list of searchable keywords (something like "A full-stack
> MVC web framework in Python"
> 3. Emphasize that this is not just a toy web framework (perhaps an
> effect of the current "Enterprise Web Framework" tagline)
> 4. Something playful and catchy
> 
> The Django tagline, for example, meets #1 and #4 pretty well, with
> just a bit of #2. At least, I thought it was pretty good when I
> started with Python web frameworks. Of course, nobody should base
> their choice of technology on a tagline, but first impressions
> certainly count for something.
> 
> Kevin
> 
> On Mar 15, 8:54 am, "Jason (spot) Brower" <encomp...@gmail.com> wrote:
>> Hmm..
>> "Twice as fast to code in than Django and four time easier."
>> Ok ok, it sucks, but it's true!
>> Let me think... how about:
>> Productivity by design.
>> Think about the page not the code!
>> Releiving finger ache by a factor of 2.
>> Bringing python and html together.
>> Framework for productive web applicatons.
>> Web application framework.
>> Development to the table.
>> Power to the python!
>> There's a party over here!
>> Truly agile.
>> MVC to the max!
>> The sensable MVC framework.
>> Built with MVC in mind.
>> Putting the fun back in to coding.
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> On Tue, Mar 15, 2011 at 1:04 PM, villas <villa...@gmail.com> wrote:
>>> The web2py tagline is currently: 'Enterprise Web Framework'.
>> 
>>> Massimo agrees that this might be improved and this thread is to
>>> solicit suggestions.  Ideally suggestions would encapsulate the
>>> 'spirit' of web2py or stress a feature(s) and simply make it seem more
>>> attractive to new users.
>> 
>>> As an idea,  here is one suggestion (inspired by Bruno) stressing the
>>> productivity of web2py:
>> 
>>> ** Web2py - the Framework that gets things done! **


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