On Sat, 5 Dec 2009, R-Elists wrote:
Nyet, nyet, nyet... we would *not* all live with the occassional "opt-in"
request from Return Path.
frankly, nothing against them, yet if an organization really needs Return
Path to get their email through to mailboxes without rejection, then doesn't
the originator of the email have problems?
Yes. The problem is called a FALSE POSITIVE. Legitimate mail, perhaps not
even primarily advertising but only discussions, misflagged as spam.
Example: The originator of the e-mail is the genuine seller of a drug,
and operates a closed mailing list for physicians to discuss that drug,
but the drug is scored overly high in combination with other buzzwords
such as body parts (relevant to the drug). For a small list, individual
correspondence can promote personal whitelists, but for a large forum,
with thousands of users, it becomes a hassle.
...your usage of the "true" qualifier was interesting though... ;-)
(nod) I have heard more claims of 'opt-in' regarding addresses in my
control that never ever subscribe, nor even send mail, that there is most
certainly a broad category of 'untrue' opt-ins.... :)
- C
