It is useful to provide the reviewers with everything they need to know about 
why the app exists, how users will use it, step by step walk throughs, etc. 
Don't make them try to read your mind, be explicit about what the app does and 
why it does what it does.

For example, if this is for a company that is going to have some kind of 
promotion using QR codes, be sure to mock up what the QR codes are going to be 
and have them display samples of what will get displayed and show how trying 
everything together into one app works well for that company customer base. 
Make it easy for the reviewers to experience the full experience. Even if you 
have to mock up the data.

Kee Nethery
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