So far I've managed to get any apps accepted first time. But the most recent 
app I did was for a client who had been rejected themselves. Not for what we 
did for them, but for their own in house app. It was deemed to not have much 
value, which was indeed the case, it was a simple promotional app. That may 
well factor into the thinking, just imagine if every company could use Apple to 
distribute their Christmas greeting app, that should really just be a web site 
with Flash or HTML 5.

The app we did had enough novelty value that it must have been seen as 
something more than you can do on a web page (though we did also do a Facebook 
version of the app), and so wasn't seen as the promotional app that it really 
was.
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