Indeed, that's what I think, the only cost would be putting the advert(s) together.
Who actually wants to make this happen? On 1 February 2010 17:09, Craig Peden <cpe...@cogigo.com> wrote: > If you could get the ad posted on all major video uploading sites, and > other media sharing sites as well as blogs and such. You could easily have > yourself a relatively cheap ad campaign. > > On 1 Feb 2010, at 12:22, Liam Wilson wrote: > > Okay, I've been in touch with the marketing team, and they've said that if > we wanted to do this, we'd have to look at the costs of producing and > marketing the advert, were there to be one. It was also suggested that we > should consider not using ITV as the main medium for promoting, but instead > use E4 or another cable channel, as it's cheaper. > > But of course, anther suggested getting commercial backing to fund it, but > is that really viable.I think the only thing that's getting in the way here, > is the funding of the advert ere we to get it on the air. > > I think an option we should consider is putting it on the internet; i.e; > Youtube. I think it would get a lot more watches there, and would cost a > heck less than airing it, and were it to be successful, perhaps we could > create more. sort of like microsoft's > efforts<http://www.youtube.com/user/WindowsVideos> > Sort of like what we have with the screencasts channel, too. But that's > just my suggestion... > > Liam > > On 1 February 2010 10:15, <darren.mans...@opengi.co.uk> wrote: > >> On Sun, 2010-01-31 at 23:32 +0000, Alan Pope wrote: >> > On 31 January 2010 23:13, Liam Wilson <liamwilso...@gmail.com> wrote: >> > > IF we are going to make this video, ideally, it would be better to >> thin= >> k >> > > about actual content first. >> >=20 >> > I disagree. The very first thing is to look at what the goal is. Only >> > once you know the goal, target audience, approach, method of delivery >> > and so on can you begin to look at content. I'm personally of the >> > opinion that now is not the time to create a TV advert, and that the >> > money/time could be better spent on other things, but its not my place >> > to tell people what to do. >> >> I agree completely that the first thing is to know the goal. We often >> get ahead of ourselves in the community, which is not necessarily a bad >> thing but we need to know what we want first before we can begin to plan >> how to deliver it. >> >> I disagree that it's not the time to advertise on TV. I've been >> championing the idea of a TV advert for Ubuntu for a long time but >> alongside another campaign of something like offering Ubuntu for sale in >> mainstream areas e.g. PC World (not some half-assed effort like Dell). >> >> The major problems Ubuntu face with adoption are obscurity and Microsoft >> having a stranglehold on the pre-install market. Both need to be >> attacked at once if any inroads are to be made, a TV advert on it's own >> may increase visibility but to what end? The audience it would target >> are casual computer users who are very unlikely to go and download an >> ISO and reload their computer off the strength of an ad. If they are >> then able to go to PC World and buy the 'cheap Mac' after being >> impressed with the stuff on the advert it has a lot more impact. Getting >> someone like DSG on-side is a must and Canonical need to do a bit of a >> deal with the devil with this key area. >> >> Regarding the advert content, it's a case of following Apple's lead with >> their cool iPhone ads. Show how the desktop is silky smooth with desktop >> effects, show how there's a built-in Office suite with full MS Office >> compatibility, show how it's immune to viruses and it's the most secure >> Operating System on the planet. Champion all of it's strengths without >> going in any way geeky (nothing about community driven development etc.) >> The strength of the software can stand on it's own without having to >> refer to traditional geekdom advantages. >> >> Regards, >> --=20 >> Darren Mansell=20 >> >> -- >> ubuntu-uk@lists.ubuntu.com >> https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk >> https://wiki.ubuntu.com/UKTeam/ >> >> > -- > ubuntu-uk@lists.ubuntu.com > https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk > https://wiki.ubuntu.com/UKTeam/ > > > > -- > ubuntu-uk@lists.ubuntu.com > https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk > https://wiki.ubuntu.com/UKTeam/ > >
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