If you could get the ad posted on all major video uploading sites, and other media sharing sites as well as blogs and such. You could easily have yourself a relatively cheap ad campaign.
On 1 Feb 2010, at 12:22, Liam Wilson wrote: > Okay, I've been in touch with the marketing team, and they've said that if we > wanted to do this, we'd have to look at the costs of producing and marketing > the advert, were there to be one. It was also suggested that we should > consider not using ITV as the main medium for promoting, but instead use E4 > or another cable channel, as it's cheaper. > > But of course, anther suggested getting commercial backing to fund it, but is > that really viable.I think the only thing that's getting in the way here, is > the funding of the advert ere we to get it on the air. > > I think an option we should consider is putting it on the internet; i.e; > Youtube. I think it would get a lot more watches there, and would cost a heck > less than airing it, and were it to be successful, perhaps we could create > more. sort of like microsoft's efforts > Sort of like what we have with the screencasts channel, too. But that's just > my suggestion... > > Liam > > On 1 February 2010 10:15, <darren.mans...@opengi.co.uk> wrote: > On Sun, 2010-01-31 at 23:32 +0000, Alan Pope wrote: > > On 31 January 2010 23:13, Liam Wilson <liamwilso...@gmail.com> wrote: > > > IF we are going to make this video, ideally, it would be better to thin= > k > > > about actual content first. > >=20 > > I disagree. The very first thing is to look at what the goal is. Only > > once you know the goal, target audience, approach, method of delivery > > and so on can you begin to look at content. I'm personally of the > > opinion that now is not the time to create a TV advert, and that the > > money/time could be better spent on other things, but its not my place > > to tell people what to do. > > I agree completely that the first thing is to know the goal. We often > get ahead of ourselves in the community, which is not necessarily a bad > thing but we need to know what we want first before we can begin to plan > how to deliver it. > > I disagree that it's not the time to advertise on TV. I've been > championing the idea of a TV advert for Ubuntu for a long time but > alongside another campaign of something like offering Ubuntu for sale in > mainstream areas e.g. PC World (not some half-assed effort like Dell). > > The major problems Ubuntu face with adoption are obscurity and Microsoft > having a stranglehold on the pre-install market. Both need to be > attacked at once if any inroads are to be made, a TV advert on it's own > may increase visibility but to what end? The audience it would target > are casual computer users who are very unlikely to go and download an > ISO and reload their computer off the strength of an ad. If they are > then able to go to PC World and buy the 'cheap Mac' after being > impressed with the stuff on the advert it has a lot more impact. Getting > someone like DSG on-side is a must and Canonical need to do a bit of a > deal with the devil with this key area. > > Regarding the advert content, it's a case of following Apple's lead with > their cool iPhone ads. Show how the desktop is silky smooth with desktop > effects, show how there's a built-in Office suite with full MS Office > compatibility, show how it's immune to viruses and it's the most secure > Operating System on the planet. Champion all of it's strengths without > going in any way geeky (nothing about community driven development etc.) > The strength of the software can stand on it's own without having to > refer to traditional geekdom advantages. > > Regards, > --=20 > Darren Mansell=20 > > -- > ubuntu-uk@lists.ubuntu.com > https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk > https://wiki.ubuntu.com/UKTeam/ > > > -- > ubuntu-uk@lists.ubuntu.com > https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk > https://wiki.ubuntu.com/UKTeam/
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