On 16/07/06, Matthew East <[EMAIL PROTECTED]> wrote:

I don't think there is anywhere near enough
coherence about this so far to form the basis of a marketing team
"budget" for bounties or such.

Sorry to come to this late, but I have to speak up on this. I'm
uncomfortable with the idea of us gathering money for, and then
setting, bounties.

Bounties sometimes work with code requirements. That doesn't mean we
should immediately transplant the idea to marketing. We need to
consider what works for this stage of our team's development and for
the activites we deal in. If we have to resort to financial incentives
for something as vaguely defined as "best marketing idea" then we're
clearly doing a poor job of seeking input.

At the weekend, I heard Mark S talk give his talk "N Big Challenges",
in which he looks at thirteen challenges facing free software. In it,
he mentioned that he likes action. However, if you look at the work
that went into the Ubuntu project even before anyone outside of the
small pre-launch team had heard of it, it's clear he likes action from
a well-planned base.

We're not short of enthusiasm, in this team. We are, though, short on
experience. From what I've read, this list has two or maybe three
people who have any marketing experience. That's not a problem
long-term, but it does mean that we risk losing our way with some form
of pseudo-marketing. If we're going to do our best for the Ubuntu
project, we need to get out and seek advice from people who do have
experience. That way, we can avoid making obvious mistakes and perhaps
pick up some tips.

As a new community, we also lack the cohesion and experience that more
established teams have. That will come in time, but I'd personally
love to see fewer posts along the lines of, "I've done this" and more
posts like, "I'm planning this, what do you think?"

Now that LugRadio Live is out of the way, I have far more time to give
to the marketing team. Sorry for my absence in recent days.

--
Matthew Revell
www.understated.co.uk

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